How to Use Events for Client Referrals Caring.com Digital Marketing Academy

April 27, 2017

Welcome

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Presenter: Steve Weiss – “The Hurricane”

STEVE “THE HURRICANE” Hurricane Marketing Enterprises

President / Owner

•  Has ‘walked the walk’ –  Has done this firsthand for

nearly a decade

•  Has helped 100+ companies grow by more than $100 million total revenue over last 4 years

–  Has trained 1000s of individuals through conferences and events

HowtoUseEventstoGenerateLeads!

By Steve The Hurricane

Hurricane Marketing Enterprises 2017©

ContentsO Is It Worth It? O Types Of Events O Etiquette O Qualifying O Start Your Own O Case Study O Wrap Up

Hurricane Marketing Enterprises 2017©

IsItWorthIt?O Waste of Time Vs. Worth the Time O How Often O Expectations O Goal: Attend the BEST!

Hurricane Marketing Enterprises 2017©

TypesO Networking O Pay Per Meeting O Chamber Events O After Hours O Industry Specific O Community Events O BE SMART WITH YOUR TIME!!!

Hurricane Marketing Enterprises 2017©

EtiquetteO House Rules O Cover More Ground – Show Up As a TEAM! O No Hanging Out!!! O Meet At Least 5 People F2F O Avoid “Time Wasters” O Elevator Pitch O SHUT UP!!!

Hurricane Marketing Enterprises 2017©

QualifyO Fire Hose O Active Listening O Sever Connection O BMFM O The Follow Up = Where the Business is

Gained!!!

Hurricane Marketing Enterprises 2017©

StartYourOwnO Find a Host O Choose the Correct Topic O Create a “Member” List O Logistics O Give-A-Ways? O Special Type of Meetings O ***Leverage to Get Into Close Accounts!!!***

Hurricane Marketing Enterprises 2017©

CaseStudyO Orlando FL - CEU O Monroe NJ – Networking Group O Bakersfield CA – Health Fair

Hurricane Marketing Enterprises 2017©

“WaitingisaTRAP!TherewillAlwaysbeReasonstowait.TheTruthis,thereare

onlytwothingsinlife,ReasonsandResults,andReasonssimplydon’tcount.”

–Dr.RobertAnthony

Hurricane Marketing Enterprises 2017©

HURRICANE’sHOMECAREBOOTCAMP

DenverJuly26-28th

Hurricane Marketing Enterprises 2017©

•  ATTENDEES WILL LEARN HOW TO

•  INCREASE REFERRALS •  INCREASE CLOSING RATIOS •  INCREASE REFERRAL SOURCES •  INCREASE ONLINE LEADS GENERATED

•  HAVE FUN •  LEARN HOW TO “BLOW AWAY THE

COMPETITION”

www.homecaremarketing.net/hurricanebootcamp

Q&A

Key Takeaways

Have a plan and strategy for the

events you choose for your

marketing.

Manage your expectations:

post-event follow up drives

bottom line outcomes.

Events are valuable

marketing tool but be selective.

Done right: Events build your professional referral relationships and positively impact your bottom line.

Making the Most of Your Caring.com PartnershipTuesday, May 16, 2017

11:00 AM Pacific / 2:00 PM Eastern

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