How to Use Events for Client Referrals - Caring.com … › wp-content › uploads ›...
Transcript of How to Use Events for Client Referrals - Caring.com … › wp-content › uploads ›...
How to Use Events for Client Referrals Caring.com Digital Marketing Academy
April 27, 2017
Welcome
This presentation will be available within a few business days.
This is a one-way webcast. Please ask questions using the tool at the
right side of your screen.
Caring.com: The #1 Senior Care Resource
Part of Bankrate’s powerful network of websites
#1 for Senior Care Reviews
3 million monthly visitors
78,000 local listings
150,000 consumer reviews
3,000+ original articles
Dozens of online support groups
Presenter: Steve Weiss – “The Hurricane”
STEVE “THE HURRICANE” Hurricane Marketing Enterprises
President / Owner
• Has ‘walked the walk’ – Has done this firsthand for
nearly a decade
• Has helped 100+ companies grow by more than $100 million total revenue over last 4 years
– Has trained 1000s of individuals through conferences and events
HowtoUseEventstoGenerateLeads!
By Steve The Hurricane
Hurricane Marketing Enterprises 2017©
ContentsO Is It Worth It? O Types Of Events O Etiquette O Qualifying O Start Your Own O Case Study O Wrap Up
Hurricane Marketing Enterprises 2017©
IsItWorthIt?O Waste of Time Vs. Worth the Time O How Often O Expectations O Goal: Attend the BEST!
Hurricane Marketing Enterprises 2017©
TypesO Networking O Pay Per Meeting O Chamber Events O After Hours O Industry Specific O Community Events O BE SMART WITH YOUR TIME!!!
Hurricane Marketing Enterprises 2017©
EtiquetteO House Rules O Cover More Ground – Show Up As a TEAM! O No Hanging Out!!! O Meet At Least 5 People F2F O Avoid “Time Wasters” O Elevator Pitch O SHUT UP!!!
Hurricane Marketing Enterprises 2017©
QualifyO Fire Hose O Active Listening O Sever Connection O BMFM O The Follow Up = Where the Business is
Gained!!!
Hurricane Marketing Enterprises 2017©
StartYourOwnO Find a Host O Choose the Correct Topic O Create a “Member” List O Logistics O Give-A-Ways? O Special Type of Meetings O ***Leverage to Get Into Close Accounts!!!***
Hurricane Marketing Enterprises 2017©
CaseStudyO Orlando FL - CEU O Monroe NJ – Networking Group O Bakersfield CA – Health Fair
Hurricane Marketing Enterprises 2017©
“WaitingisaTRAP!TherewillAlwaysbeReasonstowait.TheTruthis,thereare
onlytwothingsinlife,ReasonsandResults,andReasonssimplydon’tcount.”
–Dr.RobertAnthony
Hurricane Marketing Enterprises 2017©
HURRICANE’sHOMECAREBOOTCAMP
DenverJuly26-28th
Hurricane Marketing Enterprises 2017©
• ATTENDEES WILL LEARN HOW TO
• INCREASE REFERRALS • INCREASE CLOSING RATIOS • INCREASE REFERRAL SOURCES • INCREASE ONLINE LEADS GENERATED
• HAVE FUN • LEARN HOW TO “BLOW AWAY THE
COMPETITION”
www.homecaremarketing.net/hurricanebootcamp
Q&A
Key Takeaways
Have a plan and strategy for the
events you choose for your
marketing.
Manage your expectations:
post-event follow up drives
bottom line outcomes.
Events are valuable
marketing tool but be selective.
Done right: Events build your professional referral relationships and positively impact your bottom line.
Making the Most of Your Caring.com PartnershipTuesday, May 16, 2017
11:00 AM Pacific / 2:00 PM Eastern
Digital Marketing Academy - Upcoming Webcast
Thank You!
We Welcome Your Feedback and Suggestions
More Resources on Our Industry Blog:
http://partners.caring.com
@SrCareReviews(650) 762-8190 company/caring-com