Post on 19-Jan-2015
description
www.marketleader.com
How to Thrive in an Online Market? Presented by: Jack Markham
www.marketleader.com
3 Secrets to Growing Your Business
www.marketleader.com
– What information are consumers gathering online? • Pictures and details about homes on the market • Specific school information• Neighborhood info and demographics• Specific market conditions• Short sale/foreclosure benefits and traps• How to successfully purchase a home• What is my current home worth?
– Today’s choices ………….what are the real differences?• Craigslist• Trulia, Zillow, Realtor.com, Realestate.com• Company branded websites• Google, Bing, Yahoo
Understand today’s online consumer
www.marketleader.com
www.marketleader.com
• Website must have’s– IDX feed– Up to date neighborhood and market info– Lead capture tool –consumer friendly value prop– Lead management system INTEGRATED
Keys to cashing in on today’s online consumer
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• Search widget– Easily posted to your blogs and other sites as well – increase your site traffic and build your pipeline as
more consumers request information—and instantly become leads
• Mobile consumer website– Home buyers can conveniently preview homes
for sale on your Market Leader website—right on their mobile phones
– Your website is automatically optimized for their phone
A great IDX / MLS site
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• Separate buyers from browsers • Find out when inactive prospects return to your site • Convert more leads into clients• Fully integrated contact management tools include property blasts, email
templates, and the ability to monitor client activity on your site
CRM or contact management system -integrated
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Print Online
Time-consuming or
expensive to
distribute
Expensive to print
Need a professional
designer
Time-consuming
Confusing
Common (mis?)perceptions
Online
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• Extensive library of marketing materials with MLS feed– Campaigns, Photo Books, Postcards– Build Your Own Content– Greeting Cards, Folded Cards, and eGreetings– Wall Calendars , Sports Schedules– Spanish Content– Business Cards, Door Hangers
• User friendly editor
Marketing assistance: Marketing Center
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Consumer
Site System
• The technology to drive the consumer BACK to your site
• Having a (contact management) system that is CONNECTED to your site
Two IMPORTANT FACTORS in order to BE INVOLVED – Must have both!
www.marketleader.com
The Power of ONE: ONE Login, ONE Price, ONE Company• Marketing with technology –simple!
Lead-generating website MLS/IDX integration Market Insider
Search widget Listing alerts CRM/Dashboard Mobile website
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Now What?
• Treat your business as a business• Be relevant & real • Integrate & engage • Service don’t sell
www.marketleader.com
THANK YOU FOR LISTENING!
EMAIL jackm@marketleader.com
FOLLOW @markham18