Post on 12-May-2015
description
How to Stop Wasting Money on Traditional
Marketing and Reach Your Buyers Directly
United States Naval Academy Alumni AssociationHampton Roads Chapter
September 11, 2013
Tuesday, September 10, 2013
Tuesday, September 10, 2013
Tuesday, September 10, 2013
If you only read one marketing book, read this one.
Tuesday, September 10, 2013
The marketing playbook is broken. The Marketing Playbook Is
Tuesday, September 10, 2013
. . The Marketing Playbook is BROKEN.
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Source: Bureau of Labor Statistics
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This Is Not Our Parents’ World Anymore
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http://www.youtube.com/watch?v=TXD-Uqx6_Wk
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People hate being marketed to
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People can avoid your marketing messages
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People can research your company or product without
contacting youTuesday, September 10, 2013
n = 1,460Source: Corporate Executive Board
Now, buyers are at least 57% through buying process before they FIRST contact the seller
Customer DueDiligence
Begins
Customer’s FirstContact with
Supplier
Customer PurchaseDecision
Through this period customers have largelydecided on their needs, leaving suppliers
to compete on price.
57% Complete
Tuesday, September 10, 2013
Now the buyer is in control
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But, there is a silver lining
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Marketing success now has more to do with
the size of your brain...
...than the size of your wallet.
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So what’s the secret to marketing success today?
Tuesday, September 10, 2013
Think Like a Publisher
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Tuesday, September 10, 2013
Also Known
As...
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Tuesday, September 10, 2013
If you have more money than brains, you should focus on
outbound marketing.
If you have more brains than money, you should focus on
inbound marketing.
~Guy Kawasaki
Tuesday, September 10, 2013
Inbound Marketing Methodology
Tuesday, September 10, 2013
Blogging
“No matter what, the very first piece of social media real estate I'd start with is a blog.”
-Chris Brogan
Tuesday, September 10, 2013
Companies that blog get 55% more website traffic than those
that don’t blog.Tuesday, September 10, 2013
Companies that blog get 70% more leads than those that don’t blog.
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57% of companies have acquired a customer through their blog.
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Once you have remarkable content, spread the word
with social mediaTuesday, September 10, 2013
Social Media
“Content is fire. Social media is gasoline. “
-Jay Baer
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Niche Blog Example
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Thank You!
• www.ArtilleryMarketing.com/IncomingPresentation & Survey:
Tuesday, September 10, 2013
Photo Credits
• http://www.flickr.com/photos/pagedooley/4757032987 (clouds)
• http://www.flickr.com/photos/adactio/2802920748/ (mute button)
• http://www.flickr.com/photos/markjsebastian/325820210 (internet research)
• http://www.flickr.com/photos/antonjackson/6897860342 (wrestlers)
• http://www.flickr.com/photos/malakhkelevra/4951863053/ (top secret)
• http://www.flickr.com/photos/lincolnian/2341252716 (55)
• http://www.flickr.com/photos/lincolnian/863664806 (70)
• http://www.flickr.com/photos/big-ashb/7004347156 (57)
• http://www.flickr.com/photos/erix/55243213 (speakers)
Tuesday, September 10, 2013