Virtual ConferenceJanuary 27 to 31, 2014

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#StorytellingNonprofit

@ngolinsky

@vanessaechase

HOW TO SPREAD YOUR ORGANIZATION’S STORY AROUND THE WORLD THROUGH THE DEVELOPMENT OF A PURPOSEFUL BLOGGING STRATEGY.

Natasha GolinskyFounder Next Level Nonprofitswww.nextlevelnonprofits.com

Why Write a Blog At All?

My blogging story…

Step One: What’s the purpose?

• Who are you trying to engage?

• What problem does your blog exist to help solve?

• How will your blog help them solve this problem?

Step Two: Decide who will provide the blogging voice of your organization

Step Three: Develop your blog’s style

• Color scheme (3 colors)

• High-tech/low-tech• Site vibe/culture• Mobile• Videos/images • Number of menus necessary…

Questions?

Step Four: What do you want visitors to do?

• Opt-in to your newsletter? • Donate money? • Connect with you on social media?

• Download something? • Something else?

Step Five: Make a clear path

Once you know which action you primarily want your site’s visitors to take, make it VERY obvious and make the action EASY to complete. (Test it yourself first to make sure it works.)

Step Six: Make it easy to engage with your content

Step Seven: Map out your blogging/writing schedule

Step Eight: Use royalty-free images

Step Nine: Have fun!

• Text• Videos• Slideshows• Interviews• Infographics• Podcasts etc

Step Ten: Stay consistent & current

Questions?

Feel free to email menatasha@nextlevelnonprofits.com

or use the hashtag

#storytellingnonprofit