How to Spread Your Organization’s Story Around the World Through the Development of a Purposeful...
17
Virtual Conference January 27 to 31, 2014
-
Upload
vanessa-chase -
Category
Marketing
-
view
1.197 -
download
1
description
Blogs are becoming part of the standard tool kit that non-profits use to communicate and engage their communities. Whether your non-profit is just getting started with a blog or if you’re more experienced, having a strategy in place will help you achieve your goals efficiently and with ease. During this webinar, Natasha Golinsky from Next Level Nonprofits will teach you: How to identify what action you want website visitors to take and how you can integrate it with your blog posts Tools to determine what kind of layout and design you need to engage your target audience How to create a target audience profile to make your writing more effective Tips to get organizing and manage your time in order to blog consistently. About the Presenter: Natasha Golinsky is the founder of Next Level Nonprofits - an online training company dedicated to equipping new nonprofit executive directors with the skills and support they need to enjoy successful, sustainable and satisfying nonprofit careers. You can find Natasha blogging at www.NextLevelNonprofits.com or on Twitter @ngolinsky
Transcript of How to Spread Your Organization’s Story Around the World Through the Development of a Purposeful...
Virtual ConferenceJanuary 27 to 31, 2014
Tweet your takeaways & questions!
#StorytellingNonprofit
@ngolinsky
@vanessaechase
HOW TO SPREAD YOUR ORGANIZATION’S STORY AROUND THE WORLD THROUGH THE DEVELOPMENT OF A PURPOSEFUL BLOGGING STRATEGY.
Natasha GolinskyFounder Next Level Nonprofitswww.nextlevelnonprofits.com
Why Write a Blog At All?
My blogging story…
Step One: What’s the purpose?
• Who are you trying to engage?
• What problem does your blog exist to help solve?
• How will your blog help them solve this problem?
Step Two: Decide who will provide the blogging voice of your organization
Step Three: Develop your blog’s style
• Color scheme (3 colors)
• High-tech/low-tech• Site vibe/culture• Mobile• Videos/images • Number of menus necessary…
Questions?
Step Four: What do you want visitors to do?
• Opt-in to your newsletter? • Donate money? • Connect with you on social media?
• Download something? • Something else?
Step Five: Make a clear path
Once you know which action you primarily want your site’s visitors to take, make it VERY obvious and make the action EASY to complete. (Test it yourself first to make sure it works.)
Step Six: Make it easy to engage with your content
Step Seven: Map out your blogging/writing schedule
Step Eight: Use royalty-free images
Step Nine: Have fun!
• Text• Videos• Slideshows• Interviews• Infographics• Podcasts etc
Step Ten: Stay consistent & current
