hello!

the result

…of the target

the results

get your page right!

• Long, long, long page!

get your page right!

• Video– Conveys message quickly

– Show device ACTUALLY working

– KS has guidelines, follow them closely

• Copy– Informative

• Answer every question possible before it’s asked

– Tell the story• Helps with PR

• Engages people on an emotional level

get your page right!

• Currency

– Is it too pricey in pounds?

• Locations

– Where’s your target market?

– Test different locations

– SF and NY will have more users than GLA

traffic

• Your Network

• PR

• Outreach

• Public Talks

• Social Activity

• Display Ads (situ. Dependant)

• KS Cross Promo

• Traffic out of your control…

your network

pr

• Critically Important

• Difficult to meet target without it

• Approach jouro’s weeks in advance

– Have multiple stories

• e.g. tech, lifestyle, business etc.

– Time consuming

– Contacts are important

outreach

• Talk to:– Bloggers

– Smaller news sites

– Product category enthusiasts

• Find them:– Twitter

– LinkedIn

– meetup.com

– Conferences

talks & events

• Increases awareness of the product

• Great for demoing

• Can answer any questions there and

then

• Get people to back immediately

• You can twist people emotional arm

talks & events

social activity

• Plan waaaaaaa…y in advance

• Stay active

• Do fun stuff

• Talk to people

• Piggyback on other communities and

hashtags

display ads

• Need big budgets

• Lead time

– Branding strategy

• Only recommended if PR is highly

successful

– Follow through with PR

– Acts as a reinforce

ks cross promo’s

MAKE FRIENDS!…and cross promote to each others backers

upsell

• It’s easier to sell to someone that’s

interested

• Contact existing backers

• Offer upgrades for a slightly bigger

pledge

• Easy way to bolster sales

ks categories

• Kickstarter has promo categories

– New Product

– Staff pics

– Recently backed

– Ending soon

• These WILL boost your pledges

what didn’t work

• Discounting promo offers

• Competitions

• Display advertising (our PR never took

off)

don’t forget to…

Nick Duddy

nick@miratrix.co.uk

@nickduddy

Want to grab a coffee?