![Ultimate Kickstarter Press Plan - FundBeam...Kickstarter Press Release [Free Template & Example] If you’re looking to get more press for your Kickstarter campaign, creating a press](https://static.fdocuments.in/doc/165x107/5f2144188e813b01515f7a7c/ultimate-kickstarter-press-plan-fundbeam-kickstarter-press-release-free-template.jpg)
How To Run A Sucessful Kickstarter Campaign
23
-
Upload
nicholas-duddy -
Category
Marketing
-
view
114 -
download
5
description
This is my experience of what worked and didn't work when running a crowdfunding campaign on Kickstarter UK. We launched the Lupo device on Kickstarter at the end of February 2014 and successfully fund the tech startup to 137% of the £20,000 goal.
Transcript of How To Run A Sucessful Kickstarter Campaign
hello!
the result
…of the target
the results
get your page right!
• Long, long, long page!
get your page right!
• Video– Conveys message quickly
– Show device ACTUALLY working
– KS has guidelines, follow them closely
• Copy– Informative
• Answer every question possible before it’s asked
– Tell the story• Helps with PR
• Engages people on an emotional level
get your page right!
• Currency
– Is it too pricey in pounds?
• Locations
– Where’s your target market?
– Test different locations
– SF and NY will have more users than GLA
traffic
• Your Network
• PR
• Outreach
• Public Talks
• Social Activity
• Display Ads (situ. Dependant)
• KS Cross Promo
• Traffic out of your control…
your network
pr
• Critically Important
• Difficult to meet target without it
• Approach jouro’s weeks in advance
– Have multiple stories
• e.g. tech, lifestyle, business etc.
– Time consuming
– Contacts are important
outreach
• Talk to:– Bloggers
– Smaller news sites
– Product category enthusiasts
• Find them:– Twitter
– meetup.com
– Conferences
talks & events
• Increases awareness of the product
• Great for demoing
• Can answer any questions there and
then
• Get people to back immediately
• You can twist people emotional arm
talks & events
social activity
• Plan waaaaaaa…y in advance
• Stay active
• Do fun stuff
• Talk to people
• Piggyback on other communities and
hashtags
display ads
• Need big budgets
• Lead time
– Branding strategy
• Only recommended if PR is highly
successful
– Follow through with PR
– Acts as a reinforce
ks cross promo’s
MAKE FRIENDS!…and cross promote to each others backers
upsell
• It’s easier to sell to someone that’s
interested
• Contact existing backers
• Offer upgrades for a slightly bigger
pledge
• Easy way to bolster sales
ks categories
• Kickstarter has promo categories
– New Product
– Staff pics
– Recently backed
– Ending soon
• These WILL boost your pledges
what didn’t work
• Discounting promo offers
• Competitions
• Display advertising (our PR never took
off)
don’t forget to…
