How to Recover Your Website from Google Mobile Friendly Algorithm?

Post on 18-Jul-2015

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Transcript of How to Recover Your Website from Google Mobile Friendly Algorithm?

HOW TO MAKE

YOUR WEBSITE

RESPONSIVE

Hello!I am Asad Ali from

Go-GulfI am here to tell you that how you can

make your website responsive?

Do you know that?

A lot of websites got effected from Google

Mobile Friendly Update that is rolled out on

21th April, 2015.

The biggest example is Reddit, a

popular news providing website that is

severly effected from this update.

Mobile Friendly Test for Reddit

Losers of Mobile Friendly Update

■ According to searchmetrics analysis, some

websites lost ranks due to this update.

Winners of Mobile Friendly Update

■ According to searchmetrics analysis, some

websites got ranking boost.

Why Mobile Friendly?

Website should be mobile friendly because

■ About 50% searches come from mobiles.

It means that Google don’t show your

website to 50% of your website

visitors.That is definitely a big loss.

BIG LOSSIn case you website is not mobile friendly

or non-responsive.

Real Time UpdateThis Google update acts in

real time i.e. When your

website indexed, ranks will

be effected at that time.

Page by Page

AnalysisIt is page by page update

i.e. Google will check each

and every page of your

website for responsive

behaviour.

Important points to know about

Algorithm EffectThis Google Mobile

Friendly algorithm

only effects your

ranks when searched

through mobile.

Partial Vs full

responsive pageIf some blocks of

your page is

responsive while the

others are not, then

the page will be

considered non-

responsive.

Severity LevelSeverity level of this

update is bigger than

Google Panda and

Penguin.

Important points to know about

How to Check Page by Page Responsiveness

Google Mobile Friendly

Test tool only provides

results for home page, if

you want to test that

whether all pages are

responsive or not, I am

mentioning here 3 ways.

How to Check Page by Page Responsiveness

■In Google Analytics, pages whose traffic

is lowring down, the possible reason may

be their non-responsvie behaviour.

■Go to webmaster tools of your website

and check for mobile usability option.

Want automatic checking for

responsiveness?Use any of the SEO Websites audit tools like SEMRUSH,

HubSpot, Keynote, mobify, screenfly etc.

How to make your website responsive?

There are several ways to make your

website responsive. Some recommended

solution are given in steps.

Step 1 : Allow indexing for Javascript

Allow Googlebot to crawl CSS, image files and

Javascript of your website. Edit your robot.txt

file for allowing this permission.

Step 2 : Remove unpalyable content

Remove unplayable content from your website

like videos that requires a pc to play them.

Step 3 : Use Valid Redircts

Make a mobile version of your website such that

when someone access your website from

mobile, your url should redirect to m.myurl.com.

Step 4 : Avoid 404 errors

Avoid 404 errors when visitors comes to your

site from mobile i.e. Redirection should not

result in 404 errors.

Step 5 : Remove advertising banners

Remove the advertising banners and popup

from your website. They are quite annoying for

mobile users and definitely Google will count

them.

Step 6 : Decrease loading time for Mobile

Make sure that loading time for your mobile

sites is minimum. High loading time is a big

hinderence for website ranking.

Step 7 : Use media queries

Use css media query effectively such that your

website automatically adjusts to the screen

size.

Step 8 : Stop cross linking

Don’t cross link a mobile friendly website to its

desktop version or vice versa.

Here two cases arise■Your website has become responsive, wait

for the Google Spider, when it will be

indexed, you ranks will go up.

■Your website is still non-responsive, then It

is better to hire some experts like Go-Gulf

Developers that can make your website

responsive with zero chances of bugs.

.

ULTIMATE

SOLUTIONof this problem is to switch

your theme to responsive one.

For Watching PresentationFor any query contact us at

http://www.go-gulf.ae/

Saeed Tower 1, Office 2406, Sheikh Zayed Road, Dubai