How to reach high conversion rates with quality traffic?

Who am I?

Laurens van der LaanHead of Sales Belgium

Laurens84#ConversionD

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Taking you through theCustomer Journey

Conversion Challenges Faced Online

50% 80% 50% 50% = 2,5% Conversion Rate

Conversion Challenges Faced Online

50% 80% 50% 50% = 2,5%

1000

500 100 50 = 25 Visitors

Conversion Rate

Conversions

Conversion Challenges Faced Online

Scale of the Issue

ABANDONMENT RATE:

78%

Tactics used to overcome

online challenges

Analyze and improve your customer journey

Keep visitors on your site with remarketing

Remarket your lost visitor when they have left your site

Retarget your lost visitor and Prospect for new traffic

Optimize your customer journey

Clear navigation

Experiment

Clear check-out

Clear costs

More payment options

Save wish lists

Bounce exit

Why do people Bounce?

How to reduce yourbounce rate

Business credit cards

Engage with onsite remarketing

Offer to sendyour customers

their basket

Convert abandoned

transactions withtargeted email

Tailor to your visitor

Product feed

Promotional offer

Multi-lingual & globally compliant

A/B testing

Not just an(other) email

Display Advertising >

Search

Display Advertising

Prospecting for quality & relevant

traffic

Prospecting for quality traffic

Types of targeting

Premium sites Context People

Premium Sites

Prospecting for quality & relevant

traffic

26 Categories: ….

Computers & Electronics

300 Sub-categories:

Audio Players & SystemsCameras and Camcorders

…

Prospecting for quality & relevant

traffic

Context

Context

Prospecting for quality & relevant

traffic

Semantic:

Use key words which your brand can

relate to.

CONTEXT CAN BE IMPORTANT…

… and keep yourBrand Safe!

People

Sell to people who match your buyers profile.

Prospecting for quality & relevant

traffic

Retargeting

Re-engage with personalized and dynamic ads

Creative freedom

Separate strategies for different moments on the site

Upsell & cross sell

Cross device/platform capabilitiesRetargeting yourrelevant traffic

Analyze your customer journey

Optimize your customer journey

Remarket onsite

Remarketing email

Start with display advertising

Take aways(Really, they are free!)

Questions?

Laurens van der Laan

Laurens.vanderlaan@veinteractive.com

Laurens84

www.veinteractive.com