Simple tips to ROCK your Facebook page

Milena Regosoutandaboutmarketing.com

Little known fact about me: Always wanted to

own a floral shop.

Facebook users are uploading 300 million photos to Facebook

per day, up 20% from earlier this year

Source: Amy Porterfield

In addition, 2.5 billion content items are shared each day and Facebook users generate 2.7

billion likes a day.

Source: Amy Porterfield

Facebook reach is tremendous, with over 1 billion users to date. 1

in 7 people in the world has a Facebook profile or page right now.

Source: Amy Porterfield

“92% of industry professionals report that they have acquired a

customer from Facebook” - OpenForum, 2012

Source: Amy Porterfield

70% of local

businesses use

Facebook.Source: Jeff Bullas.com

For your customers who like your brand on

60% are more likely to

recommendSource: Chadwick Martin Bailey, Mar 2011

For your customers who

like your brand on

51% are more likely to buy from

you

Source: Chadwick Martin Bailey, Mar 2011

Simple tips to rock your Facebook page

• Establish a good foundation - optimize your design

• Quickly grow qualified fan base

• Create massive and ongoing engagement

• Monetize your Facebook page

Brand your Facebook page

Be aware of the timeline restrictions

Price or purchase information, such as "40% off," "Download it at our website," or "Free Sunglasses All Summer Long."

Source: Facebook.com

Contact information, such as web address, email, mailing address or other information intended for your Page's About section.

Source: Facebook.com

References to user interface elements, such as Like or Share, or other Facebook site features.

Source: Facebook.com

Calls to action, such as "Get it now" or "Tell your friends."

Source: Facebook.com

Change your photo to reflect the season

Use one single image to light up your page

Use one single image to light up your page

Showcase different products

Extend your brand

Showcase your products in a colorful way

Get creative with visuals

Fan of the week/month

Run a Special Promotion

But don’t break the rules

Profile image - clever use of logoSize: 180 x 180 pixels

Make sure it’s still visible at XX x XX pixels

SEO & Web Traffic Hot SpotThe About Section

Use Facebook Apps Wisely

7 ways to quickly grow your Facebook fan base

• Brand your timeline image and your profile pic

• Fill out your details on your page, include your website address

• Secure your custom Facebook URL

• Link your Facebook profile to your Facebook page

• Add a like box on your website

• Post 2-5 times/day

• Grow your base to at least 1,000 fans

The average company saw 185% increase in traffic after

crossing 1,000 Facebook fans.

Source: Hubspot 2012

1,000 fans and beyond

• Organic growth

• Facebook ads

• Contests and special offers

Gather Fans Feedback

Crunch Fitness contest to give fans creativity to submit their own class idea. Winning class was implemented in the gym.

• 1,116 visits

• 55 entries

• 4.93% entry rate

Increase your fan base & email database

• 2,906 views

• 264 invites

• 663 shares

• 3,151 entries

Source: ExactTarget

Exclusive Facebook Offers

• $25 gift card with purchase of a season pass

• ROI: 337%

$300 budget

58 new gym members

156 new likes

ROI: 2,616%

Exclusive Facebook Offers

Best Practices for Maximum Engagement

• Post every day. Consistently. 2-5 times/day. 1 post a day isn’t enough.

• Post images, videos, quick tips, links and questions.

• Keep post updates to less than 80 characters!! (27% higher engagement rate, Source: Buddy Media)

• Post in the morning/ after business hours/weekends. Stagger posts throughout the day for maximum exposure.

• Include a call to action in your posts - Share, Like, Comment.

• Keep to 80/20 rule on promotion (only 20% promotion in your Facebook posts). Keep it fun.

• Educational

• Informational

• Entertaining

• News worthy

• Not self promoting

Engaging content is:

Focus on

your fans

Photos and Video= generate up to 200% engagement

Photos on Facebook generate 53% more likes than the average post (Hubspot 2012)

The Power of Facebook ads• Laser targeted ads

• demographics - age, gender

• geographics - 10-25 miles within your location

• interests - recently engaged

• age

• Promoted posts - increase your reach to fans and friends of fans

• Sponsored stories

• Affordable - cost per click

Use Facebook Insights

Use Facebook InsightsFan Demographics

Use Facebook InsightsPeople Who You Reach

Use Facebook InsightsPeople Talking About Your Page

Simple tips to rock your Facebook page

• Establish a good foundation - optimize your design

• Quickly grow qualified fan base

• Create massive and ongoing engagement

• Monetize your Facebook page

For more practical DYI resources and tutorials

Sign up on www.outandaboutmarketing.com

7 free tips to help you with your social media strategy; short emails/weekly

Free/Affordable small business resources and platforms to help you customize your

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Milena Regosoutandaboutmarketing.com