Post on 05-Sep-2020
HOW TO PREDICTABLY ATTRACT CONVERT AND
RETAIN HIGH PAYING CUSTOMERS
J E F F R E Y M A N U
HOW TO PREDICTABLY ATTRACT, CONVERT AND RETAIN HIGH PAYING
CUSTOMERS
3
JEFFREY MANUE N T R E P R E N E U R .
A U T H O R . I N V E S T O R .
I HELP ENTREPRENEURS GET THE MOST OUT OF THEIR
BUSINESS SO THAT THEY CAN ACHIEVE FASTER
SALES AND BIGGER PROFITS WITH LESS EFFORT
THE STORY OF TWO
OF MY BUSINESSES THAT FAILED AND
WHY MY CURRENT BUSINESSES ARE SUCCESSFUL
YOU CAN GET MORE OUT OF YOUR BUSINESS THAN YOU
THINK
4 WAYS TO INCREASE A
BUSINESS
A. INCREASE THE NUMBER OF BUYERS/CUSTOMERS/
PROSPECTS/CLIENTS/PATIENTS
(THIS IS WHAT MOST BUSINESSES FOCUS ON.)
B. INCREASE THE SIZE OF THE TRANSACTION.
I .E PRICE, BUNDLE OF ITEMS, PREMIUM/DELUXE PACKAGE.
(THIS IS EASIER AND CAN BOOST YOUR PROFITS ALMOST
IMMEDIATELY)
C. INCREASE THE FREQUENCY
OR UTILITY OF THE PURCHASE AND AUTOMATE YOUR
REFERRALS.
FOR EXAMPLE, FREQUENCY MEANS SOMEONE BUYS FROM YOU MORE OFTEN.
D. SET UP JOINT VENTURES,
LICENSING AND
OTHER RELATIONSHIPS WHERE YOU MAKE MONEY BY TAKING
OVER ANOTHER BUSINESS’ ASSETS AND GETTING VALUE
FROM IT.
FOR EXAMPLE, YOU COULD UTILIZE SOMEONE ELSE’S IDLE SALES FORCE, UNDERUTILIZED
EQUIPMENT OR THEIR UNOCCUPIED OFFICE SPACE
AFTER HOURS.
THREE KINDS OF CLIENTS
GETTING CLIENTS
1. IDENTIFY BEST VALUE
2. IDENTIFY TARGET
3. IDENTIFY MESSAGE AND OFFER
4. IDENTIFY TRAFFIC SOURCES
5. IDENTIFY CONVERSION TRIGGERS
6. ACQUIRE
SECRET 1
THE KIND OF LEVERAGE THAT BRINGS
FASTER SALES, BIGGER PROFITS
AND EVER-INCREASING MARKETSHARE
SECRET 2
WHEN THE RIGHT MESSAGE AND THE RIGHT OFFER MEET THE RIGHT
PROSPECT
SECRET 3
WEALTH IS BUILT AFTER THE FIRST CONTACT
SECRET 4
TECHNOLOGY CHANGES BUT HUMAN BEHAVIOR IS PREDICTABLE
SECRET 5
MULTIPLE SOURCES OF TRAFFIC ACCESS UNTAPPED
CUSTOMER GROUPS
SECRET 6
GO FOR GOLIATH.
MAKE NO SMALL PLANS.
SECRET 7
PRICE ACCORDING TO VALUE AND YOUR INCOME
GOALS
SECRET 8
THE KEYS TO RETENTION
ARE INDOCTRINATION
AND CONSISTENCY
SETTING UP A CASH GENERATING
MACHINE
NOT ATTRACTING THE RIGHT CUSTOMERS
OR LEADS
• P O S I T I O N Y O U R B U S I N E S S D I F F E R E N T L Y
• C L E A R L Y S T A T E I N A L L Y O U R M A R K E T I N G , W H O Y O U W A N T A S A C U S T O M E R A N D W H O
Y O U D O N O T W A N T .
PROFITS AND MARGINS ARE JUST TOO LOW
• T R Y D I F F E R E N T P R I C E S A N D I N C R E A S E P R I C E S I F Y O U C A N .
• H A V E P R E - T R A N S A C T I O N A N D P O S T -T R A N S I T I O N U P S E L L S
• S E T U P A M U L T I - L E V E L B A C K E N D F O L L O W U P S Y S T E M
• G E T C H E A P E R T R A F F I C
WHY IS MY ADVERTISING AND MARKETING NOT WORKING?
• U S E C O N V E R S I O N T R I G G E R S S U C H A S S T A C K I N G M U L T I P L E B O N U S E S , T I M E D
D E A D L I N E S , U R G E N C Y , S C A R C I T Y , T E S T I M O N I A L S , E N D O R S E M E N T , C E L E B R I T Y
E N D O R S E M E N T S E T C• T W E A K T H E C O P Y • P R O S P E C T S E L E C T I O N . • T W E A K M E S S A G E A N D O F F E R• T R Y M U L T I P L E O F F E R S• A D V E R T I S E D I R E C T L Y T O S O M E O N E E L S E ’ S
L I S T .
MY BUSINESS IS NOT SCALABLE
• O F F E R A N I N F O R M A T I O N P R O D U C T S U C H A S A B O O K O R O N L I N E C O U R S E .
• H O S T L I V E E V E N T S .• T U R N Y O U R S E R V I C E S I N T O P R O D U C T S B Y
M A K I N G T H E M S T E P B Y S T E P P R O C E S S E S A N D S T A R T S E L L I N G T H E M T H A T W A Y .
MY CONVERSION RATES ARE TOO LOW
• T W E A K T H E C O P Y I N Y O U R M A R K E T I N G , A D V E R T I S I N G A N D S A L E S S C R I P T S .
• P R E - F R A M E T H E S A L E W I T H C O N V E R S I O N T R I G G E R S S U C H A S B O N U S S T A C K I N G ,
T E S T I M O N I A L S , C E L E B R I T Y E N D O R S E M E N T S , R I S K R E V E R S A L , N E W O F F E R S , S C A R C I T Y
A N D U R G E N C Y .• U S E P R T O P R E - F R A M E P R O S P E C T S I N Y O U R
M A R K E T .
“YOUR RESULTS IN LIFE
AND BUSINESS
DEPEND ON WHAT YOU KNOW AND WHAT YOU DO
WITH THAT KNOWLEDGE”
@jeffreymanuwww.manuequity.com