HOW TO PREDICTABLY ATTRACT CONVERT AND RETAIN HIGH … · attract convert and retain high paying...

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HOW TO PREDICTABLY ATTRACT CONVERT AND RETAIN HIGH PAYING CUSTOMERS JEFFREY MANU

Transcript of HOW TO PREDICTABLY ATTRACT CONVERT AND RETAIN HIGH … · attract convert and retain high paying...

Page 1: HOW TO PREDICTABLY ATTRACT CONVERT AND RETAIN HIGH … · attract convert and retain high paying customers ... you can get more out of your business than you think . 4 ways to increase

HOW TO PREDICTABLY ATTRACT CONVERT AND

RETAIN HIGH PAYING CUSTOMERS

J E F F R E Y M A N U

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JEFFREY MANUE N T R E P R E N E U R .

A U T H O R . I N V E S T O R .

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I HELP ENTREPRENEURS GET THE MOST OUT OF THEIR

BUSINESS SO THAT THEY CAN ACHIEVE FASTER

SALES AND BIGGER PROFITS WITH LESS EFFORT

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THE STORY OF TWO

OF MY BUSINESSES THAT FAILED AND

WHY MY CURRENT BUSINESSES ARE SUCCESSFUL

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YOU CAN GET MORE OUT OF YOUR BUSINESS THAN YOU

THINK

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4 WAYS TO INCREASE A

BUSINESS

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A. INCREASE THE NUMBER OF BUYERS/CUSTOMERS/

PROSPECTS/CLIENTS/PATIENTS

(THIS IS WHAT MOST BUSINESSES FOCUS ON.)

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B. INCREASE THE SIZE OF THE TRANSACTION.

I .E PRICE, BUNDLE OF ITEMS, PREMIUM/DELUXE PACKAGE.

(THIS IS EASIER AND CAN BOOST YOUR PROFITS ALMOST

IMMEDIATELY)

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C. INCREASE THE FREQUENCY

OR UTILITY OF THE PURCHASE AND AUTOMATE YOUR

REFERRALS.

FOR EXAMPLE, FREQUENCY MEANS SOMEONE BUYS FROM YOU MORE OFTEN.

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D. SET UP JOINT VENTURES,

LICENSING AND

OTHER RELATIONSHIPS WHERE YOU MAKE MONEY BY TAKING

OVER ANOTHER BUSINESS’ ASSETS AND GETTING VALUE

FROM IT.

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FOR EXAMPLE, YOU COULD UTILIZE SOMEONE ELSE’S IDLE SALES FORCE, UNDERUTILIZED

EQUIPMENT OR THEIR UNOCCUPIED OFFICE SPACE

AFTER HOURS.

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THREE KINDS OF CLIENTS

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GETTING CLIENTS

1. IDENTIFY BEST VALUE

2. IDENTIFY TARGET

3. IDENTIFY MESSAGE AND OFFER

4. IDENTIFY TRAFFIC SOURCES

5. IDENTIFY CONVERSION TRIGGERS

6. ACQUIRE

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SECRET 1

THE KIND OF LEVERAGE THAT BRINGS

FASTER SALES, BIGGER PROFITS

AND EVER-INCREASING MARKETSHARE

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SECRET 2

WHEN THE RIGHT MESSAGE AND THE RIGHT OFFER MEET THE RIGHT

PROSPECT

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SECRET 3

WEALTH IS BUILT AFTER THE FIRST CONTACT

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SECRET 4

TECHNOLOGY CHANGES BUT HUMAN BEHAVIOR IS PREDICTABLE

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SECRET 5

MULTIPLE SOURCES OF TRAFFIC ACCESS UNTAPPED

CUSTOMER GROUPS

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SECRET 6

GO FOR GOLIATH.

MAKE NO SMALL PLANS.

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SECRET 7

PRICE ACCORDING TO VALUE AND YOUR INCOME

GOALS

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SECRET 8

THE KEYS TO RETENTION

ARE INDOCTRINATION

AND CONSISTENCY

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SETTING UP A CASH GENERATING

MACHINE

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NOT ATTRACTING THE RIGHT CUSTOMERS

OR LEADS

• P O S I T I O N Y O U R B U S I N E S S D I F F E R E N T L Y

• C L E A R L Y S T A T E I N A L L Y O U R M A R K E T I N G , W H O Y O U W A N T A S A C U S T O M E R A N D W H O

Y O U D O N O T W A N T .  

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PROFITS AND MARGINS ARE JUST TOO LOW

• T R Y D I F F E R E N T P R I C E S A N D I N C R E A S E P R I C E S I F Y O U C A N .  

• H A V E P R E - T R A N S A C T I O N A N D P O S T -T R A N S I T I O N U P S E L L S  

• S E T U P A M U L T I - L E V E L B A C K E N D F O L L O W U P S Y S T E M

• G E T C H E A P E R T R A F F I C 

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WHY IS MY ADVERTISING AND MARKETING NOT WORKING?

• U S E C O N V E R S I O N T R I G G E R S S U C H A S   S T A C K I N G M U L T I P L E B O N U S E S , T I M E D

D E A D L I N E S , U R G E N C Y , S C A R C I T Y , T E S T I M O N I A L S , E N D O R S E M E N T , C E L E B R I T Y

E N D O R S E M E N T S E T C• T W E A K T H E C O P Y  • P R O S P E C T S E L E C T I O N .  • T W E A K M E S S A G E A N D O F F E R• T R Y M U L T I P L E O F F E R S• A D V E R T I S E D I R E C T L Y T O S O M E O N E E L S E ’ S

L I S T .  

 

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MY BUSINESS IS NOT SCALABLE

• O F F E R A N I N F O R M A T I O N P R O D U C T S U C H A S A B O O K O R O N L I N E C O U R S E .

• H O S T L I V E E V E N T S .• T U R N Y O U R S E R V I C E S I N T O P R O D U C T S B Y

M A K I N G T H E M S T E P B Y S T E P P R O C E S S E S A N D S T A R T S E L L I N G T H E M T H A T W A Y .  

 

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MY CONVERSION RATES ARE TOO LOW

• T W E A K T H E C O P Y I N Y O U R M A R K E T I N G , A D V E R T I S I N G A N D S A L E S S C R I P T S .

• P R E - F R A M E T H E S A L E W I T H C O N V E R S I O N T R I G G E R S S U C H A S B O N U S S T A C K I N G ,

T E S T I M O N I A L S , C E L E B R I T Y E N D O R S E M E N T S , R I S K R E V E R S A L , N E W O F F E R S , S C A R C I T Y

A N D U R G E N C Y .• U S E P R T O P R E - F R A M E P R O S P E C T S I N Y O U R

M A R K E T .

 

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“YOUR RESULTS IN LIFE

AND BUSINESS

DEPEND ON WHAT YOU KNOW AND WHAT YOU DO

WITH THAT KNOWLEDGE”

@jeffreymanuwww.manuequity.com