#smx #21A | @Rhea

What makes a website great?

#smx #21A | @Rhea

The single

greatest factor

in the success

or failure of a

site is…

…you!

#smx #21A | @Rhea

“Greatness is not a function of

circumstance. Greatness is largely a matter of conscious

choice and discipline.”

Jim Collins

#smx #21A | @Rhea

We make choices.

#smx #21A | @Rhea

The wrong choice can result

in a costly mistake.

#smx #21A | @Rhea

Like choosing vanity goals without the big picture.

Trusted, single

domain

7 new microsites

#smx #21A | @Rhea

Or choosing shortcuts without weighing the risks.

#smx #21A | @Rhea

#smx #21A | @Rhea

Human behavior forces

algorithm updates.

#smx #21A | @Rhea

This is why we can’t have nice things!

#smx #21A | @Rhea

Paid

Directories

Press releases

Sponsorships

Associations

Content

Blog posts

Articles

How-to’s

Linkbait

Videos

Interviews

Other

Outreach

Relationship development

News mentions

Blogrolls

Product giveaways

Contests

Invest in Strategy, Not TacticsUnderstand how to market your business and communicate the risks.

#smx #21A | @Rhea

Innovations in search

demand change.

Are you ready?

#smx #21A | @Rhea

Identifies a problem

Cultivates talent

Understands theiraudience

Provides value

Brands

Be a brand. Every great, long-term brand…

#smx #21A | @Rhea

#smx #21A | @Rhea

Problem / MissionUnique products, customers = friends, and engaged buying decisions

#smx #21A | @Rhea

TalentCompany mission permeates the entire team

#smx #21A | @Rhea

AudienceMillennial woman who love unique clothing, accessories & decor

#smx #21A | @Rhea

StrategyEngaged community; make customers feel great about themselves

#smx #21A | @Rhea

Diverse category offering builds natural linkshttp://www.adamasanborn.com/lindy-hop.html

#smx #21A | @Rhea

Results$100 million in sales in 2012, 40% annual growth rate

#smx #21A | @Rhea

Industry Opportunity Complex wants to achieve at least 1 billion video views in 2014.

#smx #21A | @Rhea

AudienceReach: Influential young males (16-40) ready to buy, collect and obsess.

#smx #21A | @Rhea

StrategyMulti-media platform--multi-domains and sizeable investment in video. Develop original programming with editorial integrity.

+

#smx #21A | @Rhea

Results90 million monthly unique visitors across all brands

#smx #21A | @Rhea

#smx #21A | @Rhea

#smx #21A | @Rhea

Industry InnovatorsThe future of journalism—explanatory journalism, experienced team, and trustworthy news that informs marketers on how to take action / succeed.

“Danny Sullivan

has created a

place for all the

search news, all

the time. He’s

leveraged all

those interesting

bits into live

events and even

lead generation.

It’s a new model

for a digital news

business.”

Marc Andreessen

#smx #21A | @Rhea

Ranks 3rd on Google for “hummingbird”

Using Search Metrics:458 backlinks266 referring domains

#smx #21A | @Rhea

Say hello!

rhea@outspokenmedia.com

t: @Rhea | @outspokenmedia