Better, faster and more effectiveHow to to optimize your digital marketing processes with

Digital Asset Management

Welcome

February 23, 2017

AgendaIgor Corvers, Osudio Overview: DAM in a Omni-Channel context

Peter Mielke, CelumMarketing Process Optimization with DAM

Nice to meet youIgor CorversDirector Sales, Osudio

Since 2007 actively involved in e-commerce and PIM/DAM sales pitches across Europe

20 years of e-commerce experience

E-commerceMaster Data Management Experience & Engagement

Osudio guides your organization to build the right data fundament for e-commerce

success.

Osudio helps you build the perfect fit between functionality and design. Not only helping your

customers buy from you but also creating meaningful interactions.

User Experience & Digital Transformation

Our portfolioSome customers

Retail

Manufacturersbrands

Self service

miscellaneous

B2B

Content & CommerceHigh-Level Architecture

PIM MAM/DAM

ERP CRM SRM ...etc

ESB

ERP

Web Experience Management Enterprise Digital Publishing

E-Commerce

Fron

t End

Back

end Marketing

Mas

ter D

ata

TMS

Wor

kflow

s

Master Data Management Scenario

Division, User

Marketing Sales Product Management

Suppliers/Systems

Data Source 1

Data Source 2

Data Source 3

…2 way communication? Which system is leading?

ERP

Import• Supplier Integration• Flexible Imports• Data Quality Checks

Workflow• Product Status• Roles and Rights• Dynamic Workflows

Data Management• Mass Data Editing• Assortment• Media Files

Export• Site Planning

(Print)• Flexible Export• Automation

PIMDAM

Feedback (eg. Order, …)

Online

• B2B, B2C Commerce

• Partner Channel• E-Catalogue• Marketplaces• Mobile

Print• Price lists• Catalogues• Flyer• ...etc.

POS• Point of sale

system• Displays• Terminals• Advisory tools

Social Media • Facebook & Co.

Don‘t hesitateIgor Corversigor.corvers@osudio.com

/igorcorvers@igorcorvers

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WHO AM I

Peter Mielke studied Business Administration focussing on International Management and Project Management. Within CELUM, he advises companies in Content- and Digital Asset

Management projects.

Sales & Marketing ManagerNorthern Germany, UK & Nordics

PETER MIELKE

Over 800 customers in 35 countries

SMART, AGILE & AMBITIOUS

WHO WE ARE

ABOUT US

Privately held, profitable & growing

100 employees in 5 subsidiaries

Innovation leader: 60% R&D

Founded in 1999

CUSTOMER IN THE CENTER

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“

Sources: Forrester Research, Oracle

HOLISTIC CUSTOMER EXPERIENCE

Customers expect a rich experience across the whole customer journey

86% of customers get informed on 2 or more channels before the actual purchase

89% of marketers increased their budget for content marketing in 2016

WHAT IS THE CHALLENGE?

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Offer relevant, engaging content

in the right format, across all channels,

in a consistent way.

CREATEENGAGEMENT

HOW YOU CAN DO IT

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DAM supports the creation, management and sharing of content for multi-channel rich

media customer experiences.

DIGITAL ASSETMANAGEMENT

(DAM)

WHAT ARE DIGITAL ASSETS?

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Digital Assets are not simply digital files.

They are content objects which have a specific

value for a company or organization and have high replacement costs

when they are lost.

“

WHY YOU SHOULD CONSIDER A DAM SYSTEM

CENTRAL CONTENT

HUB

All content in one place, secure,

available, easy to find and retrieve. One Single Source

of Truth.

ACCESS & RIGHTS

MANAGEMENT

CONTENT LOGISTICS

CENTER

TRUEMARKETING

COLLABORATION

Control who can manage, view and

use content. Avoid lawsuits.

Get content to the right people,

integrate product information, push to digital, print or

store front.

Collaborate with agencies and

creative partners in a centralized

hub.

DAM SAVES TIME & MONEY

Get rid of overhead in

staff sustainably

Finding instead of

searching: 35% of searches fail

Increase of efficiency and more time for core business

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CREATE ONCE – MANAGE CENTRALLY – USE EVERYWHERE

BEST-OF-BREED DAM HAS A PLACE

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Specialized and profound solution for holistic Digital Asset Management

Independence through solid enterprise architecture, standards and interfaces

Retain long-term technological flexibility for the whole infrastructure

One highly integrative, scalable and central Marketing Content HubStrategic, long-term and therefore sustainable investment

WCM

PIM

Social

DAM

Marketing Automation

Content Marketing

MRM

e-Commerce

ERPBENEFITS OF A BEST-OF-BREED DAM SOLUTIONHOW TO DISTINGUISH

AT THE HEART OF YOUR CONTENT STRATEGY

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“

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HOW DOES DAM MAKE YOUR PROCESSES FASTER AND MORE EFFEKTIVE?

A SMART REPOSITORY FOR YOUR ASSETSTime-saving tagging through smart logic in the background ensures that everything is kept in order

DIGITAL ASSET MANAGEMENTOrganize & share any file, any format, any volume

FINDING INSTEAD OF SEARCHINGReduces regular search processes to a minimum of time and provides a better overview

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HOW DOES DAM MAKE YOUR PROCESSES FASTER AND MORE EFFEKTIVE?

THE GOAL: TRULY

INTEGRATED WORK

INTEGRATIONIS KEYGet rid of real time-consumers with seamless integration in third-party systems

MARKETING COLLABORATIONCreate, manage, share, approve & collaborate

INTEGRATION IS KEY

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A DAM system is the central

Content Hub in every Omni-

Channel Commerce

infrastructure. OMNI-CHANNEL

COMMERCE PLATTFORM

DAM

PIM

ERP

CRM

E-COMMERCE WEBSHOP

MARKETING AUTOMATION

E.G.

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LET`S GO PRODUCT

DEMO VIDEO – UPLOAD & METADATA

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HIER VIDEO EINFÜGEN

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LET`S GO PRODUCT

DEMO VIDEO – INDESIGN.CONNECT

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HIER VIDEO EINFÜGEN

QUESTIONS?THAT´S IT!

CELUM Deutschland GmbHWilmersdorfer Strasse 145 - 14610585 Berlin

THANK YOU!

peter.mielke@celum.com

STAY IN TOUCH

+49 171 2080657

Peter Mielke

Peter Mielke

www.celum.com

STAY IN TOUCH

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