How to Multiply Your Social Casino Revenues- via Live Operations

Thomas AndreasenCEO

Anino

Digital Marketing Skill:

Age:

Years in Asia:

Cats:

90 / 100

29 / 100

8 / 100

4 / 100

4.000.000 / 100

Marketing $’s Allocated

HistoryPlaylab FoundedPlaylab, Bangkok - ThailandMarch 2012

Anino Games AcquiredAnino Games, Makati - PhilippinesJune 2014

Anino Internal SpinoffAnino, Makati - PhilippinesDecember 2016

Series B - 5M USDMHV, SingaporeAugust 2015

Juice Cubes - LivePlaylabAugust 2013

Ask yourself these questions

● Have i tried selling anything directly to my users?● What sold and what didn’t sell?● What are the top 3 packages my users are buying?● What have my biggest spender spent on?● How are my Whales spending differently than my

other spending users?● When are users converting in my game?● Who’s looking into the Whale Experience? Buying

100$ in the first 5 minutes?

Actively Running CampaignsNot Actively Running Campaigns

Changed to Bundle offers

How can Live Operations Multiply our Revenue?

Industry Knowledge1) 54% of users buy a 2.nd time within 1 hour of last purchase. (*Amazon)

2) Approx 0.2% of your users accounts for 50% of your revenues.

3) General Conversion to Paying Users varies from 0.5-5% (Platform/country/source)

4) Majority of top 100 grossing games has more than 7 different types of sellable items

Design Placement Tool Analytics

Requirements

Designer

And when he think he´s done…….

Placements1) After failed Purchase

2) After Purchase

3) Out of Virtual Currencies

4) The Lobby

5) After X time in App

6) Closing the Coinstore

7) Startup Newbie Offer

Tool 1)There are costs involved.

2)Spend some time researching the best solution for you.

3)Alternatively you can hardcode it into you game.(But i wouldn't recommend)

AnalyticsTrack Who1) Sees what,2) Clicks what3) Buys what

The Math - 10 $Example 500$ = 0.05 ARPDAU = 40$ eCPM

Bonus: Targeting Paying users only, then you can achieve upwards of 80% Conversion from impressions

10.000 DAU

20.000 Impressions

1000 Clicks

50 Conversions

Design Placement Tool Analytics

Recap and Practical advice

Startup Bundle Offer

Just 1 Campaign away….

Track, Rinse and Repeat

Bonus Points1)Video Ads

2)Give the Offer at the right time

3)Don't Cannibalise your Users

4)Re: 0.2% of Users provide you 50% of your Revenues

facebook.com/Andreasen.Thomas https://th.linkedin.com/in/thomasandreasen

E: thomas.a@anino.co

Thomas Andreasen