How to Multiply Your Social Casino Revenues via Live Operations | Thomas Andreasen
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Transcript of How to Multiply Your Social Casino Revenues via Live Operations | Thomas Andreasen
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How to Multiply Your Social Casino Revenues- via Live Operations
Thomas AndreasenCEO
Anino
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Digital Marketing Skill:
Age:
Years in Asia:
Cats:
90 / 100
29 / 100
8 / 100
4 / 100
4.000.000 / 100
Marketing $’s Allocated
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HistoryPlaylab FoundedPlaylab, Bangkok - ThailandMarch 2012
Anino Games AcquiredAnino Games, Makati - PhilippinesJune 2014
Anino Internal SpinoffAnino, Makati - PhilippinesDecember 2016
Series B - 5M USDMHV, SingaporeAugust 2015
Juice Cubes - LivePlaylabAugust 2013
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Ask yourself these questions
● Have i tried selling anything directly to my users?● What sold and what didn’t sell?● What are the top 3 packages my users are buying?● What have my biggest spender spent on?● How are my Whales spending differently than my
other spending users?● When are users converting in my game?● Who’s looking into the Whale Experience? Buying
100$ in the first 5 minutes?
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Actively Running CampaignsNot Actively Running Campaigns
Changed to Bundle offers
How can Live Operations Multiply our Revenue?
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Industry Knowledge1) 54% of users buy a 2.nd time within 1 hour of last purchase. (*Amazon)
2) Approx 0.2% of your users accounts for 50% of your revenues.
3) General Conversion to Paying Users varies from 0.5-5% (Platform/country/source)
4) Majority of top 100 grossing games has more than 7 different types of sellable items
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Design Placement Tool Analytics
Requirements
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Designer
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And when he think he´s done…….
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Placements1) After failed Purchase
2) After Purchase
3) Out of Virtual Currencies
4) The Lobby
5) After X time in App
6) Closing the Coinstore
7) Startup Newbie Offer
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Tool 1)There are costs involved.
2)Spend some time researching the best solution for you.
3)Alternatively you can hardcode it into you game.(But i wouldn't recommend)
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AnalyticsTrack Who1) Sees what,2) Clicks what3) Buys what
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The Math - 10 $Example 500$ = 0.05 ARPDAU = 40$ eCPM
Bonus: Targeting Paying users only, then you can achieve upwards of 80% Conversion from impressions
10.000 DAU
20.000 Impressions
1000 Clicks
50 Conversions
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Design Placement Tool Analytics
Recap and Practical advice
Startup Bundle Offer
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Just 1 Campaign away….
Track, Rinse and Repeat
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Bonus Points1)Video Ads
2)Give the Offer at the right time
3)Don't Cannibalise your Users
4)Re: 0.2% of Users provide you 50% of your Revenues
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facebook.com/Andreasen.Thomas https://th.linkedin.com/in/thomasandreasen
Thomas Andreasen