How to Master Glassdoor

INTRODUCTION

Director / Founder of Easy Web Recruitment (est. 2005)

Since 2005 we have been designing and implementing online recruitment campaigns for large (Tesco, Western Union, Next etc) and hundreds of SMEs & NFPs

Since 2009 we have been providing ATS (Applicant Tracking Software) to UK clients.

What we do at EasyWeb

1. Train your staff in direct sourcing skills.

2. Help companies to streamline recruitment (via our Applicant Tracking Software)

3. Help organisations to increase direct sourcing success via flat fee recruitment campaigns.

4. Traditional Head Office Recruitment Agency that gives you something extra

Every placement we make we give you an online recruitment campaign so we can help you recruit your next hire for free.

• Glassdoor Overview

• Finding & claiming your company’s Glassdoor page

• Updating your Glassdoor company page

• Becoming an Open Employer

• Getting your jobs on Glassdoor

• Glassdoor Services

• Best practice for encouraging positive reviews

• How to respond to positive & negative reviews

• How to monitor and manage your employer reputation on the rest of the internet

• Questions

ITINERARY

Glassdoor Overview

8m employee reviews but will this catch on?Glassdoor is loved by Generation Y (those born early 1980s-2000s) and has established itself in the US but will it catch on in the UK?

Which of these would you be more interested to read a review about before making a decision?

TripAdvisor has 340m members globally (source: Ft.com, May 2015)200m reviews on 4.4m destinations (source: TravelWeekly, Feb 2015)

Whilst this might not be the present (for the UK) for most candidates it certainly looks like the near future

The Business Model

PAID SERVICES• Enhanced Employer Profile• Job Adverts• Website Advertising/Targeting Competitors

FREE SERVICES• Company Employer Account• Open Company Scheme• Free Job Adverts

Free Services – Company Employer Account

COMPANY EMPLOYER ACCOUNT• Add photos• Respond to reviews• Gather followers• Provide updates• Page analytics

Adding Content to your Employer Page

Adding Content – Company DetailsUpdate your company details and upload a logo (this will need to be square).

Adding Content – Company Description Add a description and a mission statement. Our example below is a little bit too corporate, so we will need to revisit it and write something that speaks to our candidates a bit better.

Adding Content – Update BenefitsI would avoid selecting benefits that you are statutory such as “sick pay” and “bereavement leave”. It might be that your company exceeds the mandatory requirements but I would still focus on benefits that have greater appeal.

Adding Content – AwardsAll awards will help present your company in a positive light. However, awards that recognise your organisation as a good employer will have a more direct appeal to the potential employees.

Updating your Company Page - PhotosUpload photos to promote your working environment and showcase your employees

Becoming an Open Employer

Consider becoming an Open CompanyThis is free and a good first step to aim for when setting up your employer page.

Consider becoming an Open CompanyThe end result looks pretty cool on your website

Getting your Jobs on Glassdoor

Getting your jobs on GlassdoorSimilar to Indeed, Glassdoor will display your jobs in their search, all you need to do is provide them with a link to your vacancy page.

Getting your jobs on Glassdoor – Ask your ATS provider to integrateA full integration will allow your jobs to be added to Glassdoor quicker and will also give you more control over removing and updating your jobs.

Glassdoor Services

Glassdoor ServicesGlassdoor offer a range of services, that focus around employer branding, job advertising and display advertising.

Glassdoor Services – Enhanced Profile part 1

If you upgrade your profile to an enhanced profile you will benefit from:

1. Ability to add Cover Photo to profile

2. Add extra content under “Why Work For Us”

3. Increased visibility for your jobs

Glassdoor Services – Enhanced Profile part 2

If you upgrade your profile to an enhanced profile you will benefit from:

1. Add Social Media badges2. Add Videos to your

profile3. Targeted advertising

against competitors4. Improved analytics5. Compare reputation Vs

competitors

Pricing is dependent on the number of live vacancies you have

Job Advertising/Display AdvertisingGlassdoor will also help to promote your advert to their members using their website and also targeting your competitors company pages (assuming they are not a Glassdoor client already). See here for individual job posting: http://www.glassdoor.co.uk/post-job

Advert at bottom of Iceland Foods Page

Glassdoor Services – Enhanced Profile part 4

If you upgrade your profile to an enhanced profile you will benefit from:

• Targeted advertising against competitors

Example advert below features at bottom of Iceland Foods Employer Page.

Glassdoor Services – Enhanced Profile part 5If you upgrade your profile to an enhanced profile you will benefit from:

• Improved analytics• Compare reputation Vs competitors

Pricing is dependent on the number of live vacancies you have.

Responding to Reviews

Responding to Reviews

Recognise that this Glassdoor is an open forum and you cannot control everything. Remember it is important to recognise the positive and negative aspects of the review in your response.

The number 1 rule here is to be “authentic” try not to get caught in marketing speak.

Remember you need to: • Respond to all reviews promptly• Respond even to old reviews• Avoid arguing against the

reviewers position. If they feel it, then the perception is genuine.

How to gather more reviews*

*Especially positive reviews.

Gathering more positive reviews - #1 Be an Awesome Company!*

*We might not be awesome but we try and make screening 40,000 CVs per month fun.

Gathering more positive reviews - #2 Exit Interviews

Encourage staff who are leaving to leave a review

Gathering more positive reviews - #3 Successful New Employees

Encourage staff to leave a review when they complete their probation period

Some of the more interesting reviews I found*

*In just 30 minutes researching local companies

When Glassdoor reviews goes bad

When Glassdoor reviews are excellentRemember 70% of employees say their employees are “OK” or are “satisfied” with their job.

View of the future…..When was the last time you booked a holiday without checking TripAdvisor?What happened to the hotels who refused to “up their game?”What do you think will happen to employers who don’t address poor staff moral?

How to monitor & manage your reputation on the rest of the internet

BAD REVIEWS DON’T JUST COME FROM GLASSDOORYou should also monitor your company name for updates on Social Media

BAD REVIEWS DON’T JUST COME FROM GLASSDOORYou should also monitor your company name for updates on the web in general

Special Offer for all new clients in May 2015

MAY 2015 – SPECIAL OFFER

BOGOF – BUY ONE GET ONE FREE

£499 for 2 Advertising Campaigns(normally £499 each)

For all new clients in May 2015

We design an optimised job advert (you approve it)

We design a bespoke application form / process. All candidates can be asked a series of additional and/or

killer questions.

We post adverts branded adverts to the following boards:

We post EasyWeb branded adverts to:

Also post to a range of additional regional & specialist roles.

We provide you access via our ATS software or we can email you all the relevant applicants CVs & Application Forms.

You are free to make as many hires as you like with no additional fees.

UPGRADE TO MANAGED CAMPAIGN: £799 for 2 Campaigns

This includes: CV Screening by our UK resource team, CV Database searching (Reed, TotalJobs, Monster & Jobsite)

& Linkedin searching and approaching

YOUR PRESENTER

Tel: 01933 667126Email: adrian@easywebrecruitment.com

Feel free to contact me for any follow up questions.

Appendix1. Glassdoor Overview• FT.com article: http://www.ft.com/fastft/319111/tripadvisor-first-quarter-earnings • TravelWeekly article:

http://www.travelweekly.co.uk/Articles/2015/02/23/53250/city-insider-where-to-next-for-tripadvisor.html

2. Example Glassdoor Employer Pages • Deloitte UK: http://www.glassdoor.co.uk/Overview/Working-at-Deloitte-UK-EI_IE851192.11,22.htm• EasyWeb Recruitment: http://

www.glassdoor.co.uk/Overview/Working-at-EasyWeb-Recruitment-EI_IE794990.11,30.htm • Indeed: http://www.glassdoor.co.uk/Overview/Working-at-Indeed-EI_IE100561.11,17.htm• ResponseTap: http://www.glassdoor.co.uk/Overview/Working-at-ResponseTap-EI_IE734238.11,22.htm• Burberry: http://www.glassdoor.co.uk/Overview/Working-at-Burberry-EI_IE13011.11,19.htm• Xero: http://www.glassdoor.co.uk/Overview/Working-at-Xero-EI_IE318448.11,15.htm

3. Other ways to monitor the internet and social media• Talkwalker Alerts: http://www.talkwalker.com/alerts• Mention: https://en.mention.com/• Social Mention: http://www.socialmention.com/• Hootsuite: https://hootsuite.com/

Additional recommended reading: • How to recover from a Glassdoor disaster:

http://www.winningimpression.com/how-to-recover-from-a-glassdoor-disaster/ • How should PRs use Glassdoor: http://www.prmoment.com/2691/how-should-prs-use-glassdoor.aspx • EasyWeb’s Guide to Glassdoor: https://easywebs-guide-to-glassdoor.helpdocs.com/