Noland Hoshino, High Five Media

Seanette Corkill, Frontdoor Back

journey

shopper’s journey

Search Social Go!

Awareness Discovery Research Action

Discover Reviews

search

search

•Google

•Yahoo

•Bing

•DuckDuckGo

name

vspharse

what is more important?

the best place to

hide a dead body

is page 2 of

Google results

biz name vs phrase

“Aevum Images”

Google: 1stBing: 1stYahoo: 1stDuck Duck Go: 1st

Search for the phrase

“Vancouver wa

photographer”

Google: 13thBing: 27thYahoo: not in top 50Duck Duck Go: 22nd

Search for the phrase

“photography in

Vancouver wa”

Google: 11thBing: 30thYahoo: Not in top 50Duck Duck Go: 31

Aevum Images

Soovle.com

Soovle.com

discover

design is not just

what it looks like,

and feels like.

design is how it

works - Steve Jobs

does your visitors

to your website

do what you want

them to do?

website design tips

• Home page with a purpose

• Make it mobile friendly

test your website

website design tips

• Home page with a purpose

• Make it mobile friendly

• Your about page is about “them”

• Easy breezy way to contact you

• Email opt-in

• Portfolio

• Content

content is king,

but distribution is

queen and she

wears the pants

social

social media may

be free, but think

about the value

of your time!

SMO (social media

optimization)

Use a number of social media outlets and

communities to generate publicity to increase

awareness of a product, brand or event

social media optimization

• Strengthen your brand

• Generate leads

• Get more visibility online

• Connect with your audience

• Content sharable on social networks

SMO questions

• How do I bring social media

audiences to my website?

• How can I leverage my social media

followers to be evangelists for my

product or service?

• How can I optimize my website’s

social features?

Vancouver Example

Follow me?

https://www.facebook.com/Beigeblond-

103193830319/timeline/

https://www.facebook.com/lucky.l.shop?fref=ts

https://instagram.com/makkasanman/

https://www.facebook.com/Lucky-Loan-Pawn-

Shop-139785091243/timeline/

Yes! I will follow you

https://twitter.com/LoowitBrewing

https://www.facebook.com/loowitbrewing

https://instagram.com/loowitbrewing

still not convinced?

Google your business

SMO tips

• Create shareable content

• Make sharing easy

• Reward engagement

• Make your content unique, engaging

and different

• Engage with influencers

reviews

if you believe the

good reviews you

have to believe

the bad ones too

stay calm

and cool down

How to respond to reviews

• Read the review carefully

• Research the issue

• Research the writer

• Start with an apology

• Explain the issue

• Know your audience

• Monitor your reputation

set triggers

& act fast

Common concerns

• No digital marketing strategy

• No structure or routine

• No goals or end game

• Too busy. Not enough time

• Lack of expertise

• Mixed branding messages

• Social media not sync with brand

• No content marketing strategy

do SMO today, SMO

tomorrow, and SMO

the next day

- Noland Hoshino