Ten Steps to a Professional Youtube Video for Your BusinessMark Hatjakes

First, my story.(Edited in iMovie in 30 minutes)

Why make a video?Tell your story to a superbowl-sized audience. For free.

Cited from: Nielsen / Youtube

More than 1 billion unique users visit YouTube each month

YouTube reaches more US adults ages 18-34 than any

cable network

YouTube is localized in 61 countries

OverviewFrom shoot to post, literally.

1. Write a script2. Procure your gear3. Shoot interview4. Shoot b-roll5. Edit the video6. Export the video7. Create your channel8. Post your video9. Add meta content10. Share

1. ScreenwritingStart with why.

1. Questions for branding/mini-doc script 1. Why did you start your company?2. What problem does your product / service solve?3. How do you want your customer to feel?

1. What imagery communicates that feeling?2. Get feedback on your script and rewrite3. Memorize your script until it becomes natural

Prepared for:Script: McKenzie/NAI, “Building Prosperity”

Audio Video

McKenzie - NAI

SoSu.TV is a media corporation igniting the entrepreneurial community through cost effective video content and promotion.

Contact: Mark Hatjakes | mark@sosu.tv or Dana Hatjakes | dana@sosu.tv

__________________Script Approval

_____________Date

MUSIC CUE: *uptempo*

TODD: The Reno city skyline represents more than what we’ve built. It signifies what we are building toward.

We’ve poured the foundation for businesses.

We’ve laid the groundwork for innovative industries.

We’ve cut the ribbon on new communities through our iconic structures.

In short: We develop opportunities.

We can build your business, as we have built so many others.

<<Donut Begins>>

Our next building block is Prosperity Center, a com-mercial build-to-suit in rapidly-expanding North Reno.

Just a skip from US 395, Prosperity Center is a perfect location for:ManufacturingWholesale<<Click for more specs>>>DAN: We find out what your business needs, and we prescribe a space where you can grow. And thrive. Prosperity Center may be that space for you.

<<Click to contact>><<Donut Ends>>>TODD: Reno has a bright future and we will be there to keep pushing our skyline to new heights.

McKenzie Properties: Building Prosperity.

GFX: McKenzie Properties Animated Logog

MONTAGE: Reno skyline, lifestyle, people on the move

BROLL: Cement pouring into a foundation.

BROLL: Examples of local tech businesses

BROLL: Wide shots of different Reno suburbs

INTERVIEW CLIP: Todd on-camera

TIMELAPSE: McKenzie Properties exteriors

GFX: Specs of build-to-suit

WS/CU Todd and Dan standing on the building space.

CGI: Artist rendering of building overlayed on the video of the commercial land.

INTERVIEW: Dan on-camera interview

GFX: McKenzie and NAI animated logo

Click to contact on screen.

1. ScreenwritingOther types of scripts that’ll get some ideas flowing

1. Narrative2. Cinematic3. Documentary4. How-to5. Music Video

2. Gear - Mobile CinemaGet a semi-professional look for under $80 with your phone.

• Phone Lenses - $16

• Lavalier Mic - $22

• Phone-mount Tripod - $13

Products sourced from: amazon.com

• LED On-cam Light - $26

2. Gear - Step it upCreate a pro video studio for under $1000

Products sourced from: amazon.com

• Canon T3i Bundle - $599

• Basic LED Lighting $100/ea

• Pro sticks - $149

• Video Backdrop - $19

• SmartLav - $75

2. Gear - Action CamsTry new perspectives, use time-lapses, go underwater

• GoPro Hero3 - $200

3. Shoot InterviewA great interview can really sell your video

1. Choose an interesting background2. Use 3-point lighting3. Prep your talent - they’re actors!4. No patterned fabrics5. Rule of thirds

4. Shoot B-RollUse shots that describe what the interviewer is talking about

1. A-Roll vs. B-Roll2. Shoot product close-ups3. Shoot lifestyle shots4. Get local color

5. Edit your videoWhere the magic happens!

1. Use iMovie or Adobe Premiere1. Find a royalty-free music track

1. Videoblocks is a great resource2. Grab your logo3. Assemble the best takes from interview4. Layer on your b-roll5. Layer your music6. Add titles

6. Export your videoAlmost there… stay on target.

1. Use the share feature in iMovie2. Use youtube codec in Premiere3. 1920x1080 .mp4

7. Create Your ChannelYou are a television network.

1. Create a google+ account2. Create a youtube channel3. Add Channel Art / Avatar4. Subscribe to related channels

8. Post your videoThe lowdown on upload.

1. Click “Upload” in upper right corner2. Drag and drop your file3. Or, add your youtube login info to iMovie

9. Add Meta ContentTitles, Descriptions and Keywords, oh my!

1. Create an engaging title2. Add a description with your website URL3. Add relevant keyword information

10. ShareGet your visual media on social media

1. Use the embed code to add to your website2. Share to facebook3. Share to google+4. Share to twitter5. Use hootsuite to sync/schedule posts

Example: Interview / Branding

Examples:

Example: Shot 100% w/ GoPro

Example: GoPro

Thank you.Now, go shoot some video! :)

Questions?mark@sosu.tv