OF COMPANIES THAT ARE OUTGROWING THEIR COMPETITORS

USE MARKETING AUTOMATION.

How to Kiss YourCOMPETITIVE EDGE

GoodbyeA little healthy competition never hurt anyone…but it can get those prospects �ocking to your door while your local competitors are left shocked and lonely.

However, when you take a glimpse at some stats, the competitive spirit across the digital world looks

a little…well, dismal!

You can’t be awesome 100% of the time. But you can sure as heck try to beat out your competition! Take a look at how and where other businesses are falling

short so you can capitalize on their mistakes and advance on their turf!

OF MARKETERS BELIEVESOCIAL IS CORETO THEIR BUSINESS.

46%(2014 State of Marketing)

46%

(2014 Mobile Behavior Report)

OF CONSUMERS REPORTTHAT BRANDS DON’T PROVIDEMEANINGFUL CONTENTON SOCIAL MEDIA.

TWEETS CONTAININGA PHOTO GENERATE

BRANDS AND COMPANIESTWEET PHOTOS ONLY

128% MORE REPLIES ANDRETWEETS THANTHOSE WITHOUT.

But

But

(2014 Mobile Behavior Report)

(Social Engagement Benchmark Report: Twitter)

8% OF THE TIME!

(2013 Lead Generation Marketing E�ectiveness Study)

63%

OF B2B MARKETERS ARE USING MARKETINGAUTOMATION TO GENERATE LEADS.

37%ONLY

(MarketingProfs)

74% OF MARKETERS SAY

TARGETEDPERSONALIZATIONINCREASES CUSTOMERENGAGEMENT.

(The realities ofonline personalisation)

59%

(BtoB Magazine)

OF MARKETERS REPORT

NOTCUSTOMIZINGTHEIR LEAD-NURTURINGEFFORTS TO TARGET THE SALES FUNNEL AND/OR BUYER STAGES

ABANDONED CARTEMAILS GENERATE

OF THEIR REVENUEON DAY OF SEND.

(Predictive Intelligence Benchmark Report)

OF MARKETERS ARE CURRENTLYUSING ABANDONED CART EMAILS.

15%ONLY

(2014 State of Marketing)

But

But

But

60%

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