How to kiss your competitive advantage edge goodbye !!!
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OF COMPANIES THAT ARE OUTGROWING THEIR COMPETITORS USE MARKETING AUTOMATION. How to Kiss Your COMPETITIVE EDGE Goodbye A little healthy competition never hurt anyone…but it can get those prospects flocking to your door while your local competitors are left shocked and lonely. However, when you take a glimpse at some stats, the competitive spirit across the digital world looks a little…well, dismal! You can’t be awesome 100% of the time. But you can sure as heck try to beat out your competition! Take a look at how and where other businesses are falling short so you can capitalize on their mistakes and advance on their turf! OF MARKETERS BELIEVE SOCIAL IS CORE TO THEIR BUSINESS. 46% (2014 State of Marketing) 46% (2014 Mobile Behavior Report) OF CONSUMERS REPORT THAT BRANDS DON’T PROVIDE MEANINGFUL CONTENT ON SOCIAL MEDIA. TWEETS CONTAINING A PHOTO GENERATE BRANDS AND COMPANIES TWEET PHOTOS ONLY 128% MORE REPLIES AND RETWEETS THAN THOSE WITHOUT. But But (2014 Mobile Behavior Report) (Social Engagement Benchmark Report: Twitter) 8% OF THE TIME! (2013 Lead Generation Marketing Effectiveness Study) 63% OF B2B MARKETERS ARE USING MARKETING AUTOMATION TO GENERATE LEADS. 37% ONLY (MarketingProfs) 74% OF MARKETERS SAY TARGETED PERSONALIZATION INCREASES CUSTOMER ENGAGEMENT. (The realities of online personalisation) 59% (BtoB Magazine) OF MARKETERS REPORT NOT CUSTOMIZING THEIR LEAD-NURTURING EFFORTS TO TARGET THE SALES FUNNEL AND/OR BUYER STAGES ABANDONED CART EMAILS GENERATE OF THEIR REVENUE ON DAY OF SEND. (Predictive Intelligence Benchmark Report) OF MARKETERS ARE CURRENTLY USING ABANDONED CART EMAILS. 15% ONLY (2014 State of Marketing) But But But 60% ABOUT WSI WSI is the world leader in Digital marketing and we’re equipped to implement a full suite of Internet solutions. But, of course, we’ll work with you to determine which tactics are best-suited to accomplish your business goals. For more information on the WSI team, check out www.wsiworld.com. Copyright ©2015 WSI. All rights reserved. Each WSI Business is independently owned and operated.
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Transcript of How to kiss your competitive advantage edge goodbye !!!
OF COMPANIES THAT ARE OUTGROWING THEIR COMPETITORS
USE MARKETING AUTOMATION.
How to Kiss YourCOMPETITIVE EDGE
GoodbyeA little healthy competition never hurt anyone…but it can get those prospects �ocking to your door while your local competitors are left shocked and lonely.
However, when you take a glimpse at some stats, the competitive spirit across the digital world looks
a little…well, dismal!
You can’t be awesome 100% of the time. But you can sure as heck try to beat out your competition! Take a look at how and where other businesses are falling
short so you can capitalize on their mistakes and advance on their turf!
OF MARKETERS BELIEVESOCIAL IS CORETO THEIR BUSINESS.
46%(2014 State of Marketing)
46%
(2014 Mobile Behavior Report)
OF CONSUMERS REPORTTHAT BRANDS DON’T PROVIDEMEANINGFUL CONTENTON SOCIAL MEDIA.
TWEETS CONTAININGA PHOTO GENERATE
BRANDS AND COMPANIESTWEET PHOTOS ONLY
128% MORE REPLIES ANDRETWEETS THANTHOSE WITHOUT.
But
But
(2014 Mobile Behavior Report)
(Social Engagement Benchmark Report: Twitter)
8% OF THE TIME!
(2013 Lead Generation Marketing E�ectiveness Study)
63%
OF B2B MARKETERS ARE USING MARKETINGAUTOMATION TO GENERATE LEADS.
37%ONLY
(MarketingProfs)
74% OF MARKETERS SAY
TARGETEDPERSONALIZATIONINCREASES CUSTOMERENGAGEMENT.
(The realities ofonline personalisation)
59%
(BtoB Magazine)
OF MARKETERS REPORT
NOTCUSTOMIZINGTHEIR LEAD-NURTURINGEFFORTS TO TARGET THE SALES FUNNEL AND/OR BUYER STAGES
ABANDONED CARTEMAILS GENERATE
OF THEIR REVENUEON DAY OF SEND.
(Predictive Intelligence Benchmark Report)
OF MARKETERS ARE CURRENTLYUSING ABANDONED CART EMAILS.
15%ONLY
(2014 State of Marketing)
But
But
But
60%
ABOUT WSI WSI is the world leader in Digital marketing and we’re equippedto implement a full suite of Internet solutions. But, of course, we’ll workwith you to determine which tactics are best-suited to accomplish yourbusiness goals. For more information on the WSI team, check outwww.wsiworld.com.Copyright ©2015 WSI. All rights reserved. Each WSI Business is independently owned and operated.
