How to Improve Your Love Life and Marketing ROI

Post on 26-Jan-2017

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Transcript of How to Improve Your Love Life and Marketing ROI

How to Improve Your Love Life and Marketing ROI

-Jacob Baadsgaard

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Happy Wife = Happy Life?

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Love

Show Me The 💋💋💋 - Flowers- Text Message- compliments

Are you Really Trying?- Watching Sports- High 5- Cash

Brute Force- Watching Kids on Girls Night- Dishes- Poopy Diapers

Not Worth it- Listening- Admitting Fault- Changing old habits

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Top 3 PPC Tactics For Newbs

1. Consistency

2. Minimum Viable Product

3. Don’t Sell

What About All The Other Stuff If I Know What I’m Doing?

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Bidding Strategy, Landing Page Testing, Ad Copy, Negative Keywords

But Does it Work?

Tech Support Case Study16X Increase in Lead Volume Scalable Growth61.5% Decrease in CPL During Rapid Expansion

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jake@disruptiveadvertising.com

DisruptiveAdvertising.com