How to Use Etix to Improve Your Marketing Strategy & Drive ROI

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The Agenda• Website

The Basics Recommendations Etix Timed Entry

• Email Marketing The Basics Automation Etix Community

• Tracking & Analytics The Basics Etix Partner IDs Etix Analytics Cross Domain Tracking

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Website

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The Basics

Click Here to View 6 Ways Etix and Google Help You Sell More Tickets

85% of all tickets

are purchased online

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Reducing the number of clicks

to purchase increases website visitor retention

by at least

30%

The Basics

Click Here to View 5 Steps to Building a Website that Sells Tickets

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Recommendation

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Recommendation

http://www.etix.com/ticket/v/10943/united-states-holocaust-memorial-museum?cobrand=ushmm-2015

Click Here to View the Knowledge Base Article

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Etix Timed Entry

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Etix Timed Entry

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Etix Timed Entry

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Email Marketing

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The Basics

Email marketing yields an average ROI

of $44

Click Here to View 10 Steps to Incredible Email Marketing

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Email marketing yields an average ROI

of $44 1-click forms gather

2.5xmore organic sign-ups than

text links

The Basics

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Email marketing yields an average ROI

of $44The click rate for

welcome emails is

4xgreater than regular

promotional emails

Personalized emails increase engagement and

create fan loyalty & appreciation

The Basics

Click Here to View the Knowledge Base Article on Exporting Ticket Buyers

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Etix Presale Notification Feature

The average conversion rate

from emails captured presale

through Etix is

18%

Click Here to View the Etix Presale Notification Product Spotlight

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Etix Presale Notification Feature

$1M+ in incremental ticket sales for

clients

Click Here to View the Knowledge Base Article

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Send a targeted email to everyone who signed up to be notified, but did not

purchase.

30,000 email addresses were collected in the first month of implementation

Etix Presale Notification Feature

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Etix Cart Abandonment Email

Potential to convert

25% of lost revenue

Click Here to View the Knowledge Base Article

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Etix Exit Capture Email

Click Here to View the Knowledge Base Article

Average revenue per automated transactional

email is 6x greater than bulk campaigns

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Etix Thank You Email

Click Here to View the Knowledge Base Article

Thank You emails convert an additional 10%+

in revenue on average

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Etix Community

Segmented emails achieve

a 15% higher click rate than overall list click rates

Click Here to View the Etix Community Product Spotlight. Click Here to View the Knowledge Base Article

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Targeting “Superfans” helped one client see a 221%

increase in ticket revenue through email

Etix Community

Click Here to View Headliners Music Hall Case Study

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Tracking & Analytics

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RHP venue websites see a 25% lift in

organic Google search traffic from proper Schema.org

implementation

The Basics

Click Here to Read More About Schema.org

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Etix works with Google so that upcoming events display directly on search engine

results and fans can see event details and direct links to

tickets.

The Basics

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Reducing the number of clicks

to purchase increases website visitor retention

by at least

30%

The Basics

Click Here to View 5 Steps to Building a Website that Sells Tickets

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Etix Partner IDs

http://www.etix.com/ticket/online/performanceSearch.jsp?performance_id=1821199&cobrand=savannahcivic&partner_id=240

Etix Partner IDs are used to track ticket sales across specific

channels.

Most Popular:Email: &partner_id=224

Website: &partner_id=240Social Posts: &partner_id=241

Click Here to View the Knowledge Base Article

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Etix Partner IDs

WEEK BEGINNING 1/5/2015 1/12/2015 1/19/2015 1/26/2015

EMAIL

Tickets 68 0 114 191Sales $5,009 $0 $10,228 $9,916

WEBSITE

Tickets 632 2,180 2,961 2,718

Sales $28,958 $97,290 $164,281$113,778.5

0

SOCIAL POSTSTickets 0 4 2 14Sales $0 $126 $192 $270

TOTAL PER CHANNEL

SALES $33,967 $97,416 $174,701 $123,965

TOTAL TICKET SALES $430,048

Tip:

Create a Google spreadsheet that

allows you to track sales across each channel on a

weekly or monthly basis.

Consider breaking it out by

performance for more in-depth

analytics.

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Etix Analytics

Click Here to View the Etix Analytics Product Spotlight

Key Features:• Compare Performances: Compare ticket orders and sales revenue (from on-sale

through attendance) for multiple performances in an easy-to-view graph.• Sales Matrix: View customers’ purchase habits in a detailed heat map that breaks

down the days and times when your events sell the most tickets.• Sales by Channel & Geo: Review in detail where your ticket sales are coming

from by outlet and by zip code.

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Etix Analytics

Click Here to View the Etix Analytics Product Spotlight

Importance:The Sales Matrix allows clients to develop more-informed sales and

marketing strategies based on specific buyer behavior.

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Etix Analytics

Click Here to View the Etix Analytics Product Spotlight

Importance:Sales By Geo data empowers clients to accurately assign ad spend

per market in order to better reach valuable customers.

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Cross Domain Tracking

Cross Domain Tracking provides Etix users with in-depth consumer analytics from referral through checkout.

Click Here to View the Knowledge Base Article

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The Goal Flow report shows the path traffic traveled through a funnel towards goal conversion. Use this data to better understand where your customers are dropping off

in the checkout process.

Cross Domain Tracking

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50%of website

traffic comes from

organic searches

Cross Domain Tracking

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Email:Total Conversions - 200 Total Revenue - $3,481

Cross Domain Tracking

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Say hello.hello@rockhousepartners.com | rockhousepartners.com

Questions?

Suzanna BestSenior Account Manager suzanna@rockhousepartners.combit.ly/LiveMrktg16