How to grow and motivate a creative team

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How to grow, nurture and motivate a creative team. My presentation from the #ContentMarketingShow 2014

Transcript of How to grow and motivate a creative team

Running & motivating a creative teamLisa Myers CEO, Verve Search

@LisaDMyers

• I wasn’t very good at school, I have no degree!

• I’m dyslexic

• I have the attention span of a goldfish

@LisaDMyers

It’s not who you are that holds you back, it’s who you think you are. – David Brinkley

If you change the way you look at things, the things you look at change!- W. Dyer

Recruiting talent

Hiring based on experience and a person’s CV only is a VERY bad idea.

It’s mostly about chemistry….

1. Intelligent2. Problem solving3. Passion4. ATTITUDE

Ignore all the “rules” and make your own!

SEIZE the talent when you see it, not when you need it.

What motivates people?

Financial Incentives?

“If this then that….”

HIGH incentives actually leads to worse performance when it comes to cognitive tasks.

Is the task

mostly routine

?

Concentrate on building a healthy,

long-term motivational environment that pays people fairly and that

fosters autonomy, mastery, and purpose. Provide useful

information rather than

attempt control

Offer praise and feedback rather

than things people can touch

or spend.

No

Source: “Drive” – Daniel H Pink

Assumption:

Pay people fairly

1. Autonomy2. Mastery3. Purpose

AutonomyTrust people to do something their own way, give them long enough leash to experiment with their limits.

MasteryThe desire to get better and better at something.

PurposeA cause larger than themselves.

“A man’s reach should exceed his grasp!”

Being part of team and feeling responsibility to ones peers is A LOT more powerful than responsibility to the management.

People are wired to be active and engaged.

Daniel H. Pink ”Drive”http://goo.gl/JdmNQj

Patrick Lenicioni“Five dysfunctions of a team”http://goo.gl/h294Xa

Breeding creativity

“The intuitive mind is a sacred gift and the rational mind is a faithful servant. We have created a society that honours the servant and has forgotten the gift.” – Albert Einstein

Develop individuals

Meditation Training

CBT Workshop

Work on individual projects

Evening Course

Teach them to disagree and discuss.

Connect Left and Right Brain

Showing the love

Recognition

HIGH FIVE!!

USE YOUR WORDS in details

“I LOVE this article, particularly like what you wrote about….”

“That was simply awesome, and how quickly did you do that, shiiiiiiit” (has to be said in Samuel L Jackson style)

Encouragement should NOT just come from managers!

Cheers for Peers every week

The force is strong with you

Verve week

Laughing Buddha AwardsYearly award to recognise greatachievements!

I need a volunteer!

Great read on Creativity:

http://www.theatlantic.com/features/archive/2014/06/secrets-of-the-creative-brain/372299/

Thank You!Email: lisa@vervesearch.com

Web: www.vervesearch.comTwitter: @LisaDmyers

@LisaDMyers