How To Get LeadsFrom The Internet

By Alexei Kouleshov

Who Am I?• Technical Expert Behind Andrew and Daryl’s Online Success• Google Adwords Qualified Professional• Specialize in Web Design for ROI• Social Media Expert• Online Marketing Strategist• Faculty Member Of Create PT Wealth• Faculty Member Of Our Internet Secrets• Work With Australian Leading Marketers

Our Internet Secrets• Ebooks• Membership Sites• Free Publicity• Social Media• Writing Best Seller Books• Blogging• Copywriting• Ebay• And more…

ExampleYour Easy Web Solutions

http://www.youreasywebsolutions.com

Questionaire

• Do you have a website?• What is the purpose of the site?• Do your visitors get what they came for?• How do people find your website?• Do they come back to your website?• Are you tracking what is happening on your site?• How can you improve your website?

What are your goals?

• Drive More Traffic?• Be an Authority/Expert in your area?• Sell products/services?• ROI?

What is Lead for Personal Trainer?

• Email• Phone Call• Facebook message• Face to Face

How Can You Get Leads From Internet?

• Before anything, research• Keywords – Google keyword tool• Analyze your website• Get keyword ideas• Start with low hanging fruit (geographically defined)• Long tail keywords

How Can You Get Leads From Internet?

• Pay Per Click Advertising• Google Adwords• Yahoo Search Marketing• Facebook Social Ads

• Search Engine Optimization• Video Marketing• Social Media Marketing• Directories and Business Directories• Article Marketing• Other…

Before you start you MUST.

• Have a website• Have Good Content (relevant and updated)• Have a clear call to action• Right website structure

• Pages Named Properly• XML Sitemap• Link set properly• Meta tags

• Google Analytics Installed

Ideally What You Need

• Optimized website• Name and Email Capture (optin)• Page for every keyword• Updated unique content• Call to action in content and on website• 90% free 10% selling

Optin

• Free information• Problem -> Solution (Based on 80% business)• Follow up sequence of emails• Relationship

Lead Generating Strategies

• Pay Per Click Advertising• Google Adwords• Yahoo Search Marketing• Facebook Social Ads

• Search Engine Optimization• Video Marketing• Directories and Business Directories• Article Marketing• Other…

Google Adwords

• Get on the first page of Google almost instantly• Specify the exact keywords• Pay only for real clicks (safe mechanism)• Define Geographical area• Get real data• See what works by analysis and conversion tracking

Google Adwords Fundamentals

• Campaign• Ad Group

• Keywords• Ads

• Daily Spend limit• Cost Per Click

Google Adwords

• Make sure that you do keyword research• Make sure that your pages keyword rich• The ad must contain keywords• The ad must contain call to action • Setup separate ad groups

Example

• Keyword• personal trainer north sydney

• Ad

Search Engine Optimization

• Keywords must appear in• Title• Meta tags• H1 or/and H2• Content• Links

• Links from other websites

Search Engine Optimization

Search Engine Optimization

• Automate process of backlinking• Onlywire

• Broadcast to dozens of social networks• Get backlinks

Video Marketing

• Make sure that you do keyword research• Name video according to your keywords• Have a link within that video• Description and tags must be keyword rich• Submit to more then one video service

Search Engine Optimization

Search Engine Optimization

Video Marketing Strategy

• Create into video• Create 10 videos on FAQ• Create 10 videos on SAQ• Get video testimonials• Name and tag according to keywords• Submit to multiple video services• Use tubemogul

Social Media

• Broadcast your message through wide audience

• Twitter• Facebook• Linkedin

• Easy for people to follow you• Build trust and relationship

Directories and Business Directories

• Places that have clients before you• Exposure to different audience• Different way of searching the internet• Call your listing by your service nature• Directories

• startlocal.com.au• truelocal.com.au• hotfrog.com.au• yellowpages.com.au• Other

Article Marketing

• Articles 300-400 words• FAQ and SAQ• Submitted to a number of directories• Linking back to your website• Google and Yahoo love them

Your Website

What should your website be

• Clear call to action• Build list• Have good user experience• Be up and running all the time• Optimized for your business• Easy to modify and add content

Wordpress

Content Management System

Traffic for andrewanddaryl.com

What I Did Last Year

• Our Internet Secrets• Setup a website with Optin• 3 Videos• 4 Blog posts

What I Did Last Year

Results

• 5 Weeks• 20-30 Targeted visitors per day• 207 optins• 37 emails sent• 22 people signing up for workshop• 3 people buying at workshop

What can you expect

• 10-20 Targeted visitors per day• 1-3% Conversion rate• List depends on how inviting your offer is

Success Stories

Success Stories

Success Stories

Success Stories

Success Stories

Success Stories

Success Stories

Fitness Trainer Grange

Example

What Can I Offer You?• Website Like www.PersonalTrainerWestEnd.com.au• Website Analysis/Critique • Setup Your Google Adwords Campaign• Setup Your Google Analytics• Setup Your Social Marketing• Coaching With Me• Tickets To Our Internet Secrets Workshop• Members only instructions area on How-To• Ready To Go Onlywire Account• Help developing and submitting 20 videos• Articles written and submitted to boost Rankings• My Personal Copy of Our Internet Secrets Book

Testimonial

Brett Davis

How Much Is This Going To Cost?

Packages• Bronze

• Website Critique and Plan of Action

• Silver• Website Setup/Redesign Based on Wordpress

• Gold• Website Setup/Redesign Based on Wordpress• Google Adwords Campaign Setup• Social Media Campaign Setup• Tools To Repeat The Process Yourself • Training Videos• Optin guidance

Bronze Package• Analysis of your current website

• Stucture• Optimization• Google Indexing

• Traffic strategies for your website• Points of improvement for your site• 30 Minute phone call with me

Yours Today For $550

Silver Package• Complete Wordpress CMS Website• Design/Redesign*** $1997• Sitemap Submitted To Google $97• Google Analytics $97• 1 Hour Coaching With Me ($240 p/h) $240• Aweber optin $397

Total Value $2828Yours Today For $1997

Gold Package• Complete Wordpress CMS Website Design/Redesign $1997• Sitemap Submitted To Google $97• Google Analytics $97• Google Adwords Campaign Setup $900• 4 Hour Coaching With Me ($240 p/h) $960• Aweber optin + Email funnel strucutre $897• Training Videos For Wordress and Aweber $497• 2 Tickets To Our Internet Secrets Workshop $3997• Ready To Go Onlywire Account $199• 20 Articles Written For Your Keywords $200• Website linked to Facebook, Twitter and Linkedin $197

Total Value $10038Yours Today For $3997

Questions?

alexei@youreasywebsolutions.com