Post on 16-Apr-2017
How to generate leads
Fx Cuffs, Cracow 11.03.2016
2005 2013Błażej Abel
Google Adwords Changes the Game!
https://leaprate.com/2016/03/why-are-top-fx-keywords-suddenly-expensive-on-google-adwords/
EN - $35 - $114 per click
PL - 60zł - 120zł per click
1. Be more strategic in your bidding strategy and make sure that you are
not using your entire budget on non-strategic keywords that do not
bring conversions.
2. Consider investing in other strategies, such as SEO (search engine
optimization), to improve organic search results.
3. Search your most important keywords in Google and review the results.
4. If the most searchable keywords have gotten ridiculously expensive
then you may want think about bidding on more specific search
queries, also known as long tail keywords.
So what can FX marketing experts do?
https://leaprate.com/2016/03/why-are-top-fx-keywords-suddenly-expensive-on-google-adwords/
Forex How to trade on forex Learn about forex trading
Are brokers listening their customers?
Image via eminentbeams2
Imige via www.huffingtonpost.co.uk
What is a landing page?
Landing pages in on-line marketing
Source Ads Conversion (landing page)
Leads
40
41
42
43
Attention ratio
45
27:1 1:1
46
47
above the fold
48
49
50
51
52
Content type before buy
Webinars Video courses E-books
Events Competitions White papers
Case studies
Personalization
Case studies
CR 8,5%
CR 12,8%
CR 31,4%
CR 57,0%
Forms
CR+294%
Case Study
68
69
70
71
CR+36%
72
73
Summary
Listen your customers Prepare what they are asking for
Personalize landing pages to your target audience
Test your hypothesis Less is moreBuild relationship