How To Generate Leads For Forex Brokers

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How to generate leads Fx Cuffs, Cracow 11.03.2016

Transcript of How To Generate Leads For Forex Brokers

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How to generate leads

Fx Cuffs, Cracow 11.03.2016

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2005 2013Błażej Abel

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Google Adwords Changes the Game!

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https://leaprate.com/2016/03/why-are-top-fx-keywords-suddenly-expensive-on-google-adwords/

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EN - $35 - $114 per click

PL - 60zł - 120zł per click

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1. Be more strategic in your bidding strategy and make sure that you are

not using your entire budget on non-strategic keywords that do not

bring conversions.

2. Consider investing in other strategies, such as SEO (search engine

optimization), to improve organic search results.

3. Search your most important keywords in Google and review the results.

4. If the most searchable keywords have gotten ridiculously expensive

then you may want think about bidding on more specific search

queries, also known as long tail keywords.

So what can FX marketing experts do?

https://leaprate.com/2016/03/why-are-top-fx-keywords-suddenly-expensive-on-google-adwords/

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Forex How to trade on forex Learn about forex trading

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Are brokers listening their customers?

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Image via eminentbeams2

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Imige via www.huffingtonpost.co.uk

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What is a landing page?

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Landing pages in on-line marketing

Source Ads Conversion (landing page)

Leads

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Attention ratio

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27:1 1:1

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above the fold

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Content type before buy

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Webinars Video courses E-books

Events Competitions White papers

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Case studies

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Personalization

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Case studies

CR 8,5%

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CR 12,8%

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CR 31,4%

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CR 57,0%

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Forms

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CR+294%

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Case Study

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CR+36%

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Summary

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Listen your customers Prepare what they are asking for

Personalize landing pages to your target audience

Test your hypothesis Less is moreBuild relationship

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Błażej Abel / [email protected] / +48 501 473 029 / www.landingi.com