By Oliver Ewbank (@Koozai_Ollie)

PAGE ONE DOMINATION#EDGELONDON – MAY 2014

STAT

Research Website Research

BrandResearchBuy

WHY IS

THIS IMPORTANT?

25%OF BRAND RELATED SEARCHES DON’TEND UP ON YOUR SITE

ClickZ

DID YOUKNOW? 90%

OF CUSTOMERS SAY THAT BUYING DECISIONS ARE INFLUENCED BY ONLINE REVIEWS(MARKETING LAND)

THE SERPS

PAGE 1 DOMINATION

ON-PAGEOPTIMISATION

META DATA

TECHNICALSEO

DON’T DUPLICATE

THE SOLUTIONS

SITELINK

OPTIMISATION

WHAT ARE

RICH SNIPPETS?

“Structured markup is a way of annotating

information already on your website to help

Google and others understand information

more precisely.”

Source: Google

POSSIBLEMARKUPS

HOW TO USE

YOUR BLOG

https://plus.google.com/authorship

PROFILEOPTIMISATION

LET’S GET SOCIAL

LinkedIn Quora Facebook Twitter

YouTubeGoogle+SlidesharePinterest

Expertfile FourSquare About.Me Scoop.it

STRONG PROFILES

TOP RANKING SITES

1 - Domains

2 - Wikipedia

3 - News

4 - Financials

5 - Customers

6 – Social Profiles

7 - Niche Sites

8 - Vouchers

9 - Industry

10 - Videos

PR Team: Citation in headline?

GOOGLE NEWS

Blog Content: Breaking news?

Quality: Journalistic standards?

Advice columns: Wont be featured

GOOGLE+

OPTIMISATION

LINK ANALYSIS

A good link is one that adds value to the user

Will the link deliver traffic, conversions, brand awareness, shares, or engagement?

If the link is there for no other reason

than SEO, then it’s unnatural

GENERAL

GUIDELINES

LINK ANALYSISTOOLS

NofollowRemove

LINK OPTIONS

Disavow Noindex

BRAND MONITORING

WHAT IS

BRAND MONITORING?

PHRASES TO

MONITOR

SITES TO

MONITOR

Your Site

Social Media

Industry Related Blogs

Personal Blogs

Forums

Reviews

Articles

Photos

Competitors

Videos

PAID TOOLS

FREETOOLS

Gain fantastic FREE insights

into how your brand is shared

socially, with Google Analytics

reporting

Gain fantastic FREE insights into

how your brand is shared

socially, with Google Analytics

reporting

NEGATIVE

BRAND SEARCHES

BRAND TERM

TRAFFIC ALERTS

MORE TIPS

FREEWhitepaper

at

Koozai.com

BUILD RELEVANCE

Your

Website

Extra Domain

Wikipedia

Press Release

Social Profiles

Google+

YouTube Facebook

Twitter

Google+

YouTube

Visuals

Your Blog

Infographic

Your Blog

News

News

News

CONTENT MARKETING

Award Promotion

Blog Content

Blogger Reviews

Competition Promotion

Glossary of Terms

FAQsE-BooksQuestionnaires

WhitepapersPress

ReleasesInfographics Videos

CONTENT MARKETING

INFOGRAPHICS

BrainstormShortlist Targeted

Sites

Create Content

OutreachPublishPromote

CONTENT STRATEGY

CONTENT PROMOTION

Referral

Traffic

Social

SignalsCitations

THE RESULTS

Conversions Engagement

INSUMMARY

THANK YOU FOR LISTENING

@Koozai_Ollie

oliver.ewbank@koozai.com

0845 485 1262

koozai.com

@Koozai_Ollie

oliver.ewbank@koozai.com

0845 485 1262

IMAGES & CREDITS

http://www.bigstockphoto.com/image-28225274/stock-photo-barcelona%2C-spain-july-27%3A-mo-farah-of-great-britain-

winning-the-men-10000m-final-during-the-20th-e

http://www.bigstockphoto.com/image-3919710/stock-photo-olympics-mens-100-meter-sprint

http://www.bigstockphoto.com/image-62638898/stock-photo-stuttgart%2C-germany-april-01%2C-2014%3A-hugo-boss-store-

hugo-boss-based-in-metzingen-in-germany-it-has

http://www.bigstockphoto.com/image-50985044/stock-photo-passenger-plane-above-the-clouds

http://www.bigstockphoto.com/image-10292142/stock-photo-question-mark

http://www.bigstockphoto.com/image-59712695/stock-photo-wroclaw%2C-poland-january-10%2C-2014%3A-google-com-

homepage-with-a-cursor-on-the-search-button

http://www.bigstockphoto.com/image-49897850/stock-vector-responsive-design

http://www.bigstockphoto.com/image-36797585/stock-photo-awesome-evaluation-form

http://www.bigstockphoto.com/image-35183468/stock-photo-panda-bear

http://www.bigstockphoto.com/image-44251768/stock-photo-a-pair-of-parrots

http://www.bigstockphoto.com/image-36366121/stock-photo-red-eyed-tree-frog-peeping-curiously-between-green-leafs-in-

rainforest-costa-rica-curious-cute-night

http://www.bigstockphoto.com/image-46891609/stock-photo-digital-photo-camera-in-studio-with-softbox-and-flashes-3d

http://www.bigstockphoto.com/image-30797861/stock-photo-blog-concept-in-word-tag-cloud-isolated-on-white-background

http://www.bigstockphoto.com/image-38237647/stock-photo-one-red-apple-on-a-background-of-green-apples

http://www.bigstockphoto.com/image-49023434/stock-photo-press-release-closeup-illustration-design-graphic

http://www.bigstockphoto.com/image-4623006/stock-photo-microphones-at-press-conference

http://www.bigstockphoto.com/image-23456561/stock-vector-a-lot-of-plus-one-at-google-plus

http://www.bigstockphoto.com/image-15030065/stock-photo-emperor-penguins-in-antarctica

http://www.bigstockphoto.com/image-42647851/stock-photo-spinach-and-apple-smoothie

http://www.bigstockphoto.com/image-37814620/stock-photo-smart-student

http://www.bigstockphoto.com/image-36413044/stock-photo-technology-in-the-hands-of-businessmen

RESOURCES

http://www.koozai.com/blog/search-marketing/essential-2013-seo-health-check-guide/

http://www.seowizz.net

http://www.clickz.com/clickz/news/1702845/study-brand-searches-stray-companys-site

http://marketingland.com/survey-customers-more-frustrated-by-how-long-it-takes-to-resolve-a-

customer-service-issue-than-the-resolution-38756

http://www.thinkwithgoogle.com/articles/constant-consideration-new-vehicle-study.html

http://www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html

http://searchenginewatch.com/article/2120682/Image-Optimization-How-to-Rank-on-Image-

Search

http://searchengineland.com/faq-all-about-the-banner-ad-test-in-googles-search-results-

175045

http://www.koozai.com/blog/branding/reputation-management/content-marketing-tactics-

enhance-page-one-domination/

http://games.usvsth3m.com/north-o-meter/

http://www.gjwtitmuss.co.uk/blog/resources/owning-your-first-pet-dog/

http://namechk.com/

https://brandyourself.com/

THANK YOU FOR LISTENING

@Koozai_Ollie

oliver.ewbank@koozai.com

0845 485 1262

koozai.com