Post on 14-Apr-2017
how to do marketresearch8 STARTUP
ADVISORSWEIGH IN
ONTHEGRID@ ont heg ri d a g enc yUltimately, it’s all about growth
you’re in the right place if you’re wondering...
HAVE WE MADE THE RIGHT BETS?
IS THE MARKET
BIGENOUGH TO GO AFTER?
ARE WE BUILDING THE RIGHT PRODUCT?
ARE WE MISSING SOMETHING?
IN the beginning, 90%
of your good ideas...
AReWRONG
so how do you get your ideas out on
the table
We turned to the startup advisors
for their best advice on...
how to do market research
YOU MAY BE SURPRISEDBY THEIR APPROACHES
here’s what they haVE to say
Discusses difference betwen “pitching” and
“listening”
YouTube video, What do you ask?
Slideshare, 18 Tips and Tricks on Conducting A Killer Interview: Everything you need to know in 100 slides or less.
1. They don’t understand what you’re offering them.
2. They don’t want what you’re offering them.
3. They’re not willing to pay what you’re asking for what you’re offering them.
Article: The Three Reasons Why Your Visitors Don’t Convert
Ask the right questions over and over again to a large
variety of people to get the most “correct” answers – the
ones that will sell your product!
Article: Sell It Before You Build It
Shows how to cut down processing time after customer interviews
Article: How we do research analysis in agile
it involves a ton of theseIT INVOLVES
A LOT OF THESE
AND NONE OF THESE
“User research should be a mindset shared by everyone
on the team—and that you do in lightweight ways all the
time.”
Article: Leah Buley on Design Research Business Strategy
7. michael margolis& John zeratsky@mmargolis @jazer
GOOGLE VENTURES PARTNERS
They believe in research –only faster.
Article: “The GV research sprint: a 4-day process for
answering important startup questions”
Teaches invaluable customer
interviewing skills
YouTube video, On how I approach strangers in the street