How to Create Powerful Messages That Resonate With Your Audience

Saddle Creek Video Case Study

Saddle Creek Logistics Services • Asset based 3PL

• Headquartered in Lakeland, FL

• Family owned, professionally managed

• Started as public warehouse company

• Now nationwide integrated logistics services provider

Omnichannel Fulfillment • 2010 Acquisition of Prolog Logistics

• Brought fulfillment services into the portfolio

• Strong growth

• Big potential

• Not as well known in the space

Establishing a Presence

• More than pallets, forklifts and full truckloads

• Commitment via investment

• Demonstrate expertise

• Provide a sales tool

• Generate interest and awareness

The Customer

NuSkin Enterprises

• MLM company

• Well known in the direct selling space

• Customized operation/investment

• Happy with our service and willing to participate

Driving Viewers

Results

• 150,000 ad impressions

• 2,378 click-thru’s

• 1,300 plays

• Utilized in many sales presentations

• Building on success with more videos

Targeted messaging increases media placements

Expanding Kenco’s Strategic Media Relations

How was the message developed?

When you need a source... consider the experts at Kenco for in-depth industry information—or just a quotable quote. Kenco experts serve customers with an impressive array of product lines, including: food; retail; apparel; appliances/electronics; healthcare; aftermarket parts; furniture; building materials; and e-commerce. With more than 90 facilities in 25 states across North America, Kenco experts have some great non-promotional perspectives to share with your audience. Here’s a quick glance at who the Kenco people are and what they like to talk about.

Momentum = Results!

How to Create Powerful Messages That Resonate With Your Audience

Targeted messaging increases media placements

Expanding Kenco’s Strategic Media Relations

How was the message developed?

When you need a source... consider the experts at Kenco for in-depth industry information—or just a quotable quote. Kenco experts serve customers with an impressive array of product lines, including: food; retail; apparel; appliances/electronics; healthcare; aftermarket parts; furniture; building materials; and e-commerce. With more than 90 facilities in 25 states across North America, Kenco experts have some great non-promotional perspectives to share with your audience. Here’s a quick glance at who the Kenco people are and what they like to talk about.

Momentum = Results!

How to Create Powerful Messages That Resonate With Your Audience