How to create an effective TED talk

2015 Speechwriters and Executive Communicators Conference

March 11, 2015

Rob Friedman

Senior Director, Executive Communications

Eli Lilly and Company

Carolyn Porco, This is Saturn

Most-viewed TED talks

The 10 things you didn’t know about orgasm The puzzle of motivation

How schools kill creativity Underwater astonishments

Your body language shapes who you are The power of introverts

How great leaders inspire action The surprising science of happiness

The power of vulnerability How to spot a liar

My stroke of insight Looks aren’t everything. Believe me, I’m a model.

Why we do what we do The happy secret to better work

The thrilling potential of SixthSense technology Your elusive creativity

Most-viewed TED talks

The 10 things you didn’t know about orgasm The puzzle of motivation

How schools kill creativity Underwater astonishments

Your body language shapes who you are The power of introverts

How great leaders inspire action The surprising science of happiness

The power of vulnerability How to spot a liar

My stroke of insight Looks aren’t everything. Believe me, I’m a model.

Why we do what we do The happy secret to better work

The thrilling potential of SixthSense technology Your elusive creativity

Most-viewed TED talks

The 10 things you didn’t know about orgasm The puzzle of motivation

How schools kill creativity Underwater astonishments

Your body language shapes who you are The power of introverts

How great leaders inspire action The surprising science of happiness

The power of vulnerability How to spot a liar

My stroke of insight Looks aren’t everything. Believe me, I’m a model.

Why we do what we do The happy secret to better work

The thrilling potential of SixthSense technology Your elusive creativity

Brene Brown, The power of vulnerability

Hans Rosling, The best stats you’ve ever seen

The Fox and the Grapes

One hot summer day a fox was strolling through an orchard. He saw a bunch of

grapes ripening high on a grape vine. “Just the thing to quench my thirst,” he said.

Backing up a few paces, he took a run and jumped at the grapes, just missing.

Turning around again, he ran faster and jumped again. Still a miss. Again and again

he jumped, until at last he gave up out of exhaustion. Walking away with his nose

in the air, he said: “I am sure they are sour.” It is easy to despise what you can’t get.

-- Aesop

Amy Cuddy, Your body language shapes who you are

Ken Robinson, How schools kill creativity

Karen Thompson Walker, What fear can teach us

The morning of the stroke

flickr: arje

Nairobi, Kenya

Patients As Scientific

Collaborators

May 15, 2014

Roni Zeiger, MD

CEO, Smart Patients

Source: DeBold Tynan and Friedman Dov. “Battling Infectious Diseases in the 20th Century: The Impact of

Vaccines.” Published Feb. 11, 2015 at 3:45 p.m. ET , http://graphics.wsj.com/infectious-diseases-and-vaccines/.

Brain grows rapidly followed by pruning

Birth 6 years old 14 years old

Rapid growth Pruning

Brain grows rapidly followed by pruning

Birth 6 years old 14 years old

Rapid growth Pruning

Corporate/ Academic

“Know-me

Expectation” Today most people expect brands to use

what they know about us to create more

personalized experiences.

FARMACY

This was me!

Leadville 100 MTB race

Indiana trail 100 mile race- six 16.67 mile loops with 875 ft of climb

100 miles with 5250 ft (about 1 mile) of vertical climb

Race conditions less than ideal

CONDITION – DIAGNOSED WITH LEUKEMIA

CONDITION – I INHERITED WORST NFL FB TEAM

Brene Brown, The power of vulnerability

For All TEDx Events • Licenses are free (6-8 week turnaround)

• Good for one year - renewal required

• Maximum 18min talk length (we do 10-15)

• Themes to be multi-disciplinary and broad

• You may not pay speakers or entertainment to present (expenses are ok)

• No panels, breakouts or workshops on the mainstage

• 25% of content must be pre-recorded TED talks

• Organizers can not be speakers at their event

• No commercial agenda and no “selling from the stage”

• Events can be as brief as a couple of hours, and as long as one full day.

• Sponsors no editorial control and may not present

3/10/2015 29 Company Confidential

©2014 Eli Lilly and Company

Two Event Types

Public License

• You must record all original stage content and make this video accessible to TED and the public via the TEDx YouTube channel

• Open to the public

• Complete TED speaker waiver required

• May charge to cover costs

Corporate License

• Audience must be employees only.

• Events may be marketed and promoted internally only.

• Video recorded at internal events is for internal use only and can’t be released publicly.

• The licensee must be an employee of the company.

3/10/2015 30

Company Confidential ©2014 Eli Lilly and Company

See www.ted.com for more details

Your Best Meeting of the Day TEDxLilly

May 15, 2014

How do you typically spend your lunch?

LUNCH

Eating with Mr. Keyboard

Eating alone

The Big Idea: Connect@Lunch

My challenge to you

Eric Whitacre, A virtual choir 2,000 voices strong

Benjamin Zander, The transformative power of classical music

“Live as if you were to die tomorrow. Learn as if you were to live forever.”

Mahatma Ghandi