Post on 09-Aug-2015
How to Convince your Boss to Invest in Usability and User Experience (UX)
@UsabilityChefs05/2015
Executives and companies love metrics and even more, they love results.
Start conversation from well-known KPIs: satisfaction, revenue, transactions
- Don't talk UX, IA, UI.
- Mention: satisfaction KPIs,
revenue, transactions.
Start conversation from well-known KPIs: satisfaction, revenue, transactions
Identify problems with the actual interface.
Start testing at a small cost or no cost at all
- Get insights from Google Analytics.
- Find users willing to participate to
quick tests.
- Gather feedback.
- Keep it exploratory.
Start testing at a small cost or no cost at all
Show results, even if they are small changes
Executives and companies love metrics and even more, they love results.
- Implement quick wins (think
conversion).
- Get results.
- Show them.
- Gain credibility.
Show results, even if they are small changes
Executives and companies love metrics and even more, they love results.
Educate your boss and your peers
- Start evangelizing about usability,
UX and testing.
- Share industry reports.
- Give an internal workshop on
introductory concepts.
- Answer questions.
Educate your boss and your peers
Daily pressure to get those KPIs doesn't fit with patience.
Work your patience
- Concentrate on what is under your
control.
- Results, even small ones, will give
you arguments, proofs and
satisfaction that things are going in
the right direction.
Work your patience
Put aside the carousel banner (or the entire home page) and focus on optimizing the rest of the website.
Choose your battles
- They all want to be on the home
page.
- Don't try to solve this first.
- Find small opportunities to
improve UX.
- Keep it simple and start
implementing.
Choose your battles
The person who can make decisions and can influence others in the organization to get things to work.
Find a sponsor
- Empower the sponsor with: tools +
information to justify ROI.
- Make him your partner.
Find a sponsor
@carmenFR@UsabilityChefs
Click to learn more >
Thank you!