How to Convince your Boss to Invest in Usability and User Experience (UX)

@UsabilityChefs05/2015

Executives and companies love metrics and even more, they love results.

Start conversation from well-known KPIs: satisfaction, revenue, transactions

- Don't talk UX, IA, UI.

- Mention: satisfaction KPIs,

revenue, transactions.

Start conversation from well-known KPIs: satisfaction, revenue, transactions

Identify problems with the actual interface.

Start testing at a small cost or no cost at all

- Get insights from Google Analytics.

- Find users willing to participate to

quick tests.

- Gather feedback.

- Keep it exploratory.

Start testing at a small cost or no cost at all

Show results, even if they are small changes

Executives and companies love metrics and even more, they love results.

- Implement quick wins (think

conversion).

- Get results.

- Show them.

- Gain credibility.

Show results, even if they are small changes

Executives and companies love metrics and even more, they love results.

Educate your boss and your peers

- Start evangelizing about usability,

UX and testing.

- Share industry reports.

- Give an internal workshop on

introductory concepts.

- Answer questions.

Educate your boss and your peers

Daily pressure to get those KPIs doesn't fit with patience.

Work your patience

- Concentrate on what is under your

control.

- Results, even small ones, will give

you arguments, proofs and

satisfaction that things are going in

the right direction.

Work your patience

Put aside the carousel banner (or the entire home page) and focus on optimizing the rest of the website.

Choose your battles

- They all want to be on the home

page.

- Don't try to solve this first.

- Find small opportunities to

improve UX.

- Keep it simple and start

implementing.

Choose your battles

The person who can make decisions and can influence others in the organization to get things to work.

Find a sponsor

- Empower the sponsor with: tools +

information to justify ROI.

- Make him your partner.

Find a sponsor

@carmenFR@UsabilityChefs

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Thank you!