Post on 03-Feb-2022
How to Coach Sales to Close Your
Inbound Leads
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How to Coach Sales to Close Your
Inbound Leads
2/12
2/19 HubSpot Tools That Every Sales Rep Will Love
Implementing Smarketing at your Organization
2/26 Training Your Sales Team
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AGENDA
How to work together
Webinar tasks
What we need to do together
Why working together is so crucial
Inbound Leads vs.
Outbound Leads
Outbound Leads: A lead that is acquired
through purchasing, cold-calling, direct
mail, advertising or a contact us form on a
website.
Inbound Leads: A content-driven,
engaged lead that finds you while doing
online research.
8x Inbound Leads are 8x more likely to close into customers than Outbound Leads.
Inbound Leads close better.
Source: The 2012 State if Inbound Marketing – http://www.hubspot.com/SOIM
Inbound Leads close at a higher rate.
Source: The 2012 State if Inbound Marketing – http://www.hubspot.com/SOIM
14.6%
1.7% Outbound Sourced Leads have a 1.7% close rate.
Inbound Leads have a 14.6% close rate.
“how to use facebook for business”
“lead generation ideas”
“how to blog for business”
WHAT DO THESE PHRASES MEAN TO YOU?
Research in Motion Limited “marketing automation software”
University of Pennsylvania visited from facebook.com
Luminex Corporation “marketing plan for start-up company”
HERE ARE A FEW OF THE COMPANIES ON OUR SITE.
It’s the ‘cold’ that’s dead –
not the ‘calling.’
50
Trish Bertuzzi
Inside Sales Experts Blog
February 10, 2011
Learn the Consultative Sales Process http://academy.hubspot.com/sell-process-registration-page/
Webinar Tasks
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Create a HubSpot user account for each salesperson
Encourage marketers & salespeople to attend HubSpot Training
Identify your advocate in sales & schedule a meeting with Marketing & Sales
4 Create reports in HubSpot so you can share the data with marketing & sales
Webinar Resources
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HubSpot Academy Training Classes
How to Use Lead Intel to Accelerate Sales
3
Marketing & Sales: May the force be with us (PowerPoint)
4 How to manage your marketing reports with the Reports Home
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