OHO Interactive

Presented by John Money and Jeremy Duffy, OHO Interactive

October 2013

How To Build an Integrated Digital Engagement Platform With Drupal

What You’ll Learn To Do

๏ Build a multi-channel digital engagement platform

๏ Tightly integrate third party applications in the cloud

๏ Create an infrastructure that is scalable and flexible

Integrated Platform

๏ Websites๏ mittromney.com๏ dozens microsites

๏ Mobile apps ๏ iPhone, Android native๏ m. main site

๏ Email๏ Social Media

๏ Facebook๏ Twitter

Integrated Platform Components

Customer Data Warehouse

Salesforce User Integration

๏ Average 1,000+ new users/hour as high as 20k/hour

๏ Choose the right API๏ SOAP๏ REST๏ Bulk

๏ Hourly batch updates๏ Processing off of production

servers

Salesforce Webform Integration

๏ Sign-up without account creation

๏ SFDC relationships๏ Contacts๏ Campaigns

๏ REST API๏ Custom triggers

developed on SF

Direct Marketing

One Click Donations

๏ Saved from website๏ One click from email๏ One click from SMS

API Work (Donations)

Use the Drupal APIs

๏ Piryx donation was 100% form API

๏ Campaign entity objects to store default values๏ OAuth provisioning

๏ Donation submission data not stored๏ Database of record Piryx

Social Integration

Social Login

๏ Account registration were KPM

๏ Gigya Connect was originally used

๏ More streamlined user experience with native OAuth

Social Graph (FoF)

๏ Crowd effect๏ Personal brand

improved conversion rate

Facebook App

๏ Facebook Voter registration app

๏ Powered by Drupal Webform

Open Graph Actions

๏ Leverage Drupal Open Graph (Meta Tags)

๏ Extended for custom messaging on Facebook, Twitter๏ Beta access to

Twitter Cards

Mobile Integration

Mobile App Development๏ Native mobile apps๏ Data powered by Drupal

XML feeds๏ OAuth API for mobile

login/registration

Mobile site๏ m. site featured most

interactive portions of main site

Live Event Integration

Eventbrite

๏ Free tickets to rallies, meet-ups, and local events

๏ Over 1,000,000 tickets issued๏ Captured supporter

information and email๏ 1/3 Registrants were new

๏ Geo-search for events

Microsites

Same code base, different theme

๏ Multi-site installation ๏ Optimized theme๏ 24 hour role out๏ Database considerations๏ To share or not to share

Architecture and Process

System Architecture to Scale๏ Cloud used to scale up quickly๏ To support both more users and more applications

๏ Acquia and Amazon AWS hosted Drupal๏ Dynamic host scaling

๏ Akamai ๏ Content Delivery, DDOS, failover with NetStorage

๏ No single point of failure and multiple fail-back systems๏ Other providers for apps, notifications, SMS, payments,

etc.๏ Almost daily DDOS attacks

Drupal - Iterative Code Review

๏ Agile development, mainly twice weekly releases๏ Empowered release engineer to pass/fail features

๏ Used Jira to drive automated release

Performance Management๏ Intense perf dev - 10x improvement๏ From choking on 4,000 in June to thriving on 45,000 in October

๏ Combined automated testing with New Relic tools๏ Found scale problems in common modules๏ Added new features including resource intensive geo search๏ Two developers become speed ninjas

Questions?