HOW  TO  BREW  THE  PERFECT  BRAND  

how  corporate  branding  works  for  CRE  

branding  in  CRE  …is  not  about  decora8on  

organiza8ons:  a  non-­‐stop  run  of  doing  things  be<er  

space  ma<ers.  a  lot!  

two  main  ques8ons  …and  vastly  overlooked  by  CRE    

one.    

who  am  I?  

one.  start  with  the  why    

one.  start  with  the  why    a place where electronics become personal again!

one.  start  with  the  why    an uplifting experience that enriches people’s daily lives!

two.    

how  do  I  mobilize  my  people?  

two.  understand  the  why  of  the  inhabitants   the latent need for a home away from home!

two.  understand  the  why  of  the  inhabitants  

and  here’s  how      did  it    

mobile  working,  but  at  the  office  

Power  to  You  

 

mobile  working  @  the  office  

the  place  that  empowers  us  

to  find  be<er  ways  to  

connect  the  world.  

 

#1  a  place  that  fits  people,  instead  of  people  fiLng  in  

#1  a  place  that  fits  people,  instead  of  people  fiLng  in  

#2  spaces  to  gather  around  the  challenge  

#2  spaces  to  gather  around  the  challenge  

#2  spaces  to  gather  around  the  challenge  

#3  icons  –  unmistakably  Vodafone  

#3  icons  –  bringing  comfort,  challenging  explora8on  

#4  empowering  individual  ownership  

#4  empowering  individual  ownership…but  not  alone  

#4  empowering  individual  ownership…but  not  alone  

#5  connec8ng  people  inside  &  outside  

#5  connec8ng  people  inside  &  outside  

#5  connec8ng  people  inside  &  outside  

                                                                   yes,  it  pays  off    

 produc8vity  (72%)    occupa8on  degree  (>80%,  4  days  a  week)  

   8me  to  market      (closer  collabora8on,  transparent  processes)  

   co2,  fuel  costs  (-­‐22%),  flight  km’s  (-­‐50%)  

   …  

if  you  forget  everything,  please  remember  this…  

…start  with  the  WHY  

…find  their  WHY  

Janneke  Zuidhof|  brand  strategist  e-­‐mail:    janneke@synergie.nl  phone:  +31  (0)30  275  90  30  mobile:  +31  (0)6  16  01  46  47  

 www.synergie.nl