How to brew the perfect brand
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HOW TO BREW THE PERFECT BRAND
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What do CRE and coffee have in common? Both have the potential to flavor and stimulate your corporate brand. In this “espresso” lesson, you will see how Starbucks and other famous brands are embodied, influenced and enhanced by CRE. From façade to facility design to finance, find out how CRE percolates through the business.
Transcript of How to brew the perfect brand
HOW TO BREW THE PERFECT BRAND
how corporate branding works for CRE
branding in CRE …is not about decora8on
organiza8ons: a non-‐stop run of doing things be<er
space ma<ers. a lot!
two main ques8ons …and vastly overlooked by CRE
one.
who am I?
one. start with the why
one. start with the why a place where electronics become personal again!
one. start with the why an uplifting experience that enriches people’s daily lives!
two.
how do I mobilize my people?
two. understand the why of the inhabitants the latent need for a home away from home!
two. understand the why of the inhabitants
and here’s how did it
mobile working, but at the office
Power to You
mobile working @ the office
the place that empowers us
to find be<er ways to
connect the world.
#1 a place that fits people, instead of people fiLng in
#1 a place that fits people, instead of people fiLng in
#2 spaces to gather around the challenge
#2 spaces to gather around the challenge
#2 spaces to gather around the challenge
#3 icons – unmistakably Vodafone
#3 icons – bringing comfort, challenging explora8on
#4 empowering individual ownership
#4 empowering individual ownership…but not alone
#4 empowering individual ownership…but not alone
#5 connec8ng people inside & outside
#5 connec8ng people inside & outside
#5 connec8ng people inside & outside
yes, it pays off
produc8vity (72%) occupa8on degree (>80%, 4 days a week)
8me to market (closer collabora8on, transparent processes)
co2, fuel costs (-‐22%), flight km’s (-‐50%)
…
if you forget everything, please remember this…
…start with the WHY
…find their WHY
Janneke Zuidhof| brand strategist e-‐mail: [email protected] phone: +31 (0)30 275 90 30 mobile: +31 (0)6 16 01 46 47
www.synergie.nl
