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How to Boost Your Website Conversion Rate with Geolocation

But what is

Geolocation?

Not just another buzzword

Not just another buzzword

Detects website visitor’s physical geographic location

Not just another buzzword

Detects website visitor’s physical geographic location

Uses GPS, IP address, MAC address, (RF)N systems, EXIF and wireless position systems

Not just another buzzword

Detects website visitor’s physical geographic location

Uses GPS, IP address, MAC address, (RF)N systems, EXIF and wireless position systems

Growth due to geolocation capabilities on mobile devices

Not just another buzzword

Detects website visitor’s physical geographic location

Uses GPS, IP address, MAC address, (RF)N systems, EXIF and wireless position systems

Growth due to geolocation capabilities on mobile devices

Opportunity for location-based marketing

Not just another buzzword

Detects website visitor’s physical geographic location

Uses GPS, IP address, MAC address, (RF)N systems, EXIF and wireless position systems

Growth due to geolocation capabilities on mobile devices

Opportunity for location-based marketing

So, how can geolocation help you boost conversion rates?

(Can you find Waldo?)

5 ways to boost your

conversions

#1

Be Social

Build a professional page and leverage the community on Yelp. By building a high-quality page, potential customers can find your business, check-in, view images of products/services, read reviews, visit your website and end up on your storefront.

#2

Give Directions

Leverage the Google Maps API directly on your website and allow potential customers to find your business without having to leave your website.

#3

Check In-Store Availability

Allow potential customers to find the nearest store location and check the product availability in-store.

#5

Create local promotions

58% of Canadian mobile users want localized offers sent to their phones. Take advantage of geolocation capabilities and create targeted offers and special promotions based on their location.

Newswire: Mobile marketing key to increased sales, improved consumer loyalty: SAS survey reveals

#5

Create a global pricing

strategy

92.2% consumers prefer local currency pricing when shopping online. Offer your global online shoppers prices in their local currency sitewide.

E4X: Lack of local currency pricing suppresses global eCommerce sales

Geolocation + Mobile + Social =

Consumer Engagement

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Find out how The Level is using geolocation to help businesses connect to their customers worldwide.

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Give your website traffic a boost.

So, where’s Waldo?