How to Attract the RIGHT Customers with Objective

Driven Content

FLEXDEALER

✓ Automotive Marketing & Software agency ✓ Co-host of The Dealer Playbook ✓ SEO and Content Marketing ✓ Automated Lead Generation ✓ Work with hundreds of dealerships/small businesses worldwide

✓ I’m a DAD!

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FLEXDEALER

Every day, there are millions of people that go online to research vehicles, products and services…

FLEXDEALER

Auto shoppers are doing more research than ever

24research touch points on average

(nearly 50% can be included on your own website)

Source: Millward Brown Digital/Google Vehicle Shopper Path to Purchase Study, September 2013

83%81%

77%

Deal

er s

ites

OEM

Site

s

Sear

ch E

ng.

73%of in-market search volume deals with heavy cross shopping.

Source: Millward Brown Digital/Google Vehicle Shopper Path to Purchase Study, September 2013

FLEXDEALER

WHO ARE YOU SPEAKING TO

STEP ONE

People who purchase vehicles (Remember Diff. Cultures)

Young Families

Seniors

Military

Union/

Construction

StudentsSpecia

l Finance

BE VALUABLETO SOMEBODYNOT WORTHLESSTO EVERYBODY

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2009

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2014

WHAT ARE THEIR INTERESTS / PROBLEMS / QUESTIONS?

STEP TWO

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People who purchase vehicles

Young Families

MORE ROOM!!!

!!!!! SAFETY !!!!!

Convenience

features

Fuel Econo

my

Reliability

family size

cargo area

seat belt

config.

child seat

config.

Ease of

entryEase of

access

new vs. used

WHAT VEHICLES FILL THEIR NEEDS/ SOLVE PROBLEMS/

ANSWER QUESTIONS?

STEP THREE

FLEXDEALER

VEHICLES THAT HAVE: !+ Lots of space/storage + Fuel economy + Seating configurations + High safety ratings + Convenience features + Ease of access + Easy entry/exit ______________________ !Option 1: Mini Van Option 2: SUV Option 3: Crossover

IDENTIFY YOUR OBJECTIVES

STEP FOUR

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T: (250) 307-9224 E: michael@flexdealer.com W: www.flexdealer.com

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