Post on 16-Jul-2015
• 3 retail case studies
• Tips for increasing customer engagement
• Questions
• Group Activity
What we’ll cover today
• More control and flexibility
• Increase return from email
• Improve open to click rate
• Hitting the inbox at the right time using Intelligent Time Sending
• Using what you know about your recipients to create relevant content
The Result•69% increase in ROI
•Exceeded revenue target
•Highest send to a friend
•Highest open to click rate
• Increase online sales
• Better compete in a crowded online marketplace
• Develop a marketing strategy that worked with other marketing channels
• Introduce and optimise new features
• Align all the social media sites to feed directly into their email marketing activity
• Keep sign of the customer journey through all channels
The Result•Uplift of 2% in open rates•Click through rates of 15%
Which meant…•ROI of 1000%•Sales increasing by 100% year on year.
4. Create customer personas
• Who are your customers?
• Use customer data to build rich personas
• Gender, birthday, location
• Categories, brands, online or in store
• Email or SMS
5. Identify key performance indicators to measure success
• Measure KPIs against your platform functionality and make them scalable
• Don’t be afraid to try new things