03. Retailing - KOCWcontents.kocw.net/document/2011-2-WKU-EC-03_1.pdf · 1 03. (Contents) Retailing...
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1 03. (Contents) Retailing 03. Retailing Retailing in Electronic Commerce: Products and Services Contents • Code: 166140-01+02 • Course: Electronic Commerce • Period: Autumn 2011 • Professor: Sangwon Lee, Ph.D.
Transcript of 03. Retailing - KOCWcontents.kocw.net/document/2011-2-WKU-EC-03_1.pdf · 1 03. (Contents) Retailing...
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03. (Contents) Retailing
03. Retailing
Retailing in Electronic Commerce: Products and Services
Contents
• Code: 166140-01+02 • Course: Electronic Commerce • Period: Autumn 2011 • Professor: Sangwon Lee, Ph.D.
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03. (Contents) Retailing
• 01. Electronic Commerce • 02. E-Marketplaces • 03. Retailing • 04. Consumer Behaviors and Marketing • 05. Business-to-Business E-Commerce • 06. Collaborative Commerce • 07. Innovative Systems • 08. Social Networks • 09. Mobile Commerce • 10. E-Commerce Security • 11. E-Commerce Services • 12. E-Commerce Strategy • 13. E-Commerce Business and Projects • 14. E-Commerce Applications and Infrastructures
Contents
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03. (Lecture) Retailing
Lecture
• Code: 166140-01+02 • Course: Electronic Commerce • Period: Autumn 2011 • Professor: Sangwon Lee, Ph.D.
03. Retailing
Retailing in Electronic Commerce: Products and Services
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03. (Lecture) Retailing
• 01. Describe electronic retailing (e-tailing) and its characteristics. • 02. Define and describe the primary e-tailing business models. • 03. Describe how online travel and tourism services operate and their impact on the industry. • 04. Discuss the online employment market, including its participants, benefits, and limitations. • 05. Describe online real estate services. • 06. Discuss online stock-trading services. • 07. Discuss cyberbanking and online personal finance. • 08. Describe on-demand delivery of groceries and similar products/services. • 09. Describe the delivery of digital products and online entertainment. • 10. Discuss various e-tail consumer aids, including comparison-shopping aids. • 11. Describe disintermediation and other B2C strategic issues.
Learning Objectives
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03. (Lecture) Retailing
• Electronic Retailing (e-tailing) • Retailing conducted online, over the Internet.
• E-tailers • Retailers who sell over the Internet
01. Internet Marketing & Electronic Retailing
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03. (Lecture) Retailing
• Size and Growth of B2C vs. B2B Market
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01. Internet Marketing & Electronic Retailing
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03. (Lecture) Retailing
• Classification by Distribution Channel • Direct marketing by mail-order retailers that go online • Direct marketing by manufacturers • Pure-play e-tailers • Click-and-mortar retailers • Internet (online) malls
02. E-Tailing Business Models
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03. (Lecture) Retailing
• E-Tailing as an Enterprise EC Systems
02. E-Tailing Business Models
Introduction to Electronic Commerce, Ed. 2, Efraim Turban et al., Pearson
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03. (Lecture) Retailing
• Travel and Tourism Services Online • Services provided • Special services
• Wireless services • Direct marketing • Alliances and consortia • Travel-oriented social networks
• Travel recommendation
02. E-Tailing Business Models
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03. (Lecture) Retailing
• Employment Placement and the Job Market Online • The internet job market
• Job seekers • Employers seeking employees • Classified ads • Job agencies • Government agencies and institutions
• A consortium of large employers and college career advisors • Global online portals
02. E-Tailing Business Models
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03. (Lecture) Retailing
• Real Estate Online
02. E-Tailing Business Models
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03. (Lecture) Retailing
• Insurance Online
02. E-Tailing Business Models
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03. (Lecture) Retailing
• Stock Trading Online
02. E-Tailing Business Models
Introduction to Electronic Commerce, Ed. 2, Efraim Turban et al., Pearson
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03. (Lecture) Retailing
• Banking and Personal Finance Online • Electronic (online) banking or e-banking
• Various banking activities conducted from home or the road using an Internet connection; also known as cyberbanking, virtual banking, online banking, and home banking.
02. E-Tailing Business Models
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03. (Lecture) Retailing
• Banking and Personal Finance Online • Online financial transaction implementation issues
• Securing financial transactions • Access to banks’ intranets by outsiders • Imaging systems • Fees online vs. fees for offline services • Risks
02. E-Tailing Business Models
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03. (Lecture) Retailing
• Banking and Personal Finance Online • Personal finance online
• Online billing and bill paying • Taxes
02. E-Tailing Business Models
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03. (Lecture) Retailing
• On-Demand Delivery of Products • E-grocer
• A grocer that takes orders online and provides deliveries on a daily or other regular schedule or within a very short period of time.
03. On-Demand Delivery of Products
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03. (Lecture) Retailing
• On-Demand Delivery of Products • On-demand delivery service
• Express delivery made fairly quickly after an online order is received.
03. On-Demand Delivery of Products
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03. (Lecture) Retailing
• Distribution of Digital vs. Physical Products
03. On-Demand Delivery of Products
Introduction to Electronic Commerce, Ed. 2, Efraim Turban et al., Pearson
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03. (Lecture) Retailing
• Examples of Online Entertainment and Services
03. On-Demand Delivery of Products
Introduction to Electronic Commerce, Ed. 2, Efraim Turban et al., Pearson
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03. (Lecture) Retailing
• Shopping Portals • Gateways to e-storefronts and e-malls; may be comprehensive or niche oriented.
• Shopping Robots (shopping agents or shopbots) • Tools that scout the Web on behalf of consumers who specify search criteria.
• “Spy” Services • Wireless shopping comparisons
• Business Ratings Sites • Trust Verification Sites
04. Online Purchase-Decision Aids
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03. (Lecture) Retailing
• An Example of Online Purchase-Decision Aids • www.enuri.com
04. Online Purchase-Decision Aids
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• Successful Click-and-Mortar Strategies • Speak with one voice • Leverage the multichannels • Empower the customer
05. Problems with E-Tailing
Clicks-and-mortar = Brick-and-mortar + Pure-clicks
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03. (Lecture) Retailing
• Disintermediation • The removal of organizations or business process layers responsible for certain intermediary steps in a given supply chain.
• Reintermediation • The process whereby intermediaries (either new ones or those that had been disintermediated) take on new intermediary roles.
05. Issues in E-Tailing
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03. (Lecture) Retailing
• Disintermediation and Reintermediation in the B2C Supply Chain
05. Issues in E-Tailing
Introduction to Electronic Commerce, Ed. 2, Efraim Turban et al., Pearson
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03. (Lecture) Retailing
• Cybermediation (electronic intermediation) • The use of software (intelligent) agents to facilitate intermediation.
05. Issues in E-Tailing
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• Channel Conflict (= Cannibalization) • Situation in which an online marketing channel upsets the traditional channels due to real or perceived damage from competition.
05. Issues in E-Tailing
Offline
Online
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03. (Lecture) Retailing
• Considerations • Determining the right price • Product/service customization or personalization • Removing fraud and other illegal activities • Thinking how to make customers happy
05. Issues in E-Tailing
