Web Personalization in Higher Education

December 3, 2015

Today’s Presenters

CHRIS HARTIGAN VP Verticals, Acquia

ALLISON NOLAN Director, Product Marketing – Personalization, Acquia

MIKE FITE College of Southern Nevada

1.  What is Web Personalization?

2.  Why is Web Personalization Important?

3.  Web Personalization at College of Southern Nevada

4.  Q&A

Today’s Discussion

What is Web Personalization?

Your Customers Want It

of consumers want a web experience to be

personalized

70%

Your Competition Is Doing It

of companies plan to compete primarily on the basis of customer experience by 2016

89%

It Works

uplift on average in sales seen by

marketers who personalize their web

experience

21%

Why Personalization?

PersonalizationGetting It Right

                       

Outline Vision &

Identify Goals Collect Anonymous

& Identified Visitor

Data

Analyze Data To Answer Questions

& Identify Trends

Create Segments

& Triggers Design

Personalization Program

Implement &

Analyze Program

Refine Segmentation

& Personalization

Acquia Lift

Incorporating Personalization into our web strategy

97% 67% 37%

h#p://www.edus.com/2015/05/mobilize-­‐in-­‐response-­‐to-­‐gen-­‐z/  

Think  Differently  

→ We’re not meeting the needs of our students → Growth Restrictions →  Inconsistent Navigation →  Excessive Technical Assistance – Not easily managed → Outdated Technology

The  SituaDon  

Digital  Dominates  the  Campus  Experience  →  The needs are wide and diverse; from a prospect’s first inquiry to

the daily interactions of students and staff, a dynamic campus requires a dynamic digital experience

→ Change the paradigm §  There’s nothing that is like we used to do

→ We’re looking beyond schools that are similar to us §  We’re building for the future – literally & figuratively

A  New  Digital  Strategy  We have an opportunity in front of us to transform how our campus community experiences the college through our digital environment

-Increase Interest and Enrollment-Marketing Tool-Customizable Experience = Personalization-Keeping Students Involved During and After Graduation

IntersecDon  of  Other  VerDcals    

  -­‐Development  RecommendaDons  

  -­‐MarkeDng  &  Design  Philosophies  

  -­‐Build  Experiences     -­‐Lessons  Learned  

Extensive  Research  

 -­‐Where  we  could  “Go  Fast”  -­‐Technology  -­‐Strategic  MarkeDng  /  Design  

Need  for  Speed  

 -­‐Open  Source,  Enterprise  level  CMS  

 -­‐AddiDonal  Modules  for  Future  Growth  

 -­‐Speed  of  InnovaDon  

 -­‐Customizable  User  Experience  

 -­‐An  AcDve  and  Available  Community  of  Resources  

Technology:  Drupal  (CMS)  /  Acquia  (Pla_orm  &  PersonalizaDon)  

-­‐PaaS    (framework,  cloud,  experDse,  consulDng  and  support)  

-­‐Leading  personalizaDon  capabiliDes  

-­‐Expansive  higher  educaDon  insDtuDonal  experience    

-­‐Internet2  partner    

-­‐Compliance  at  all  levels  (508,  HIPPA,  FERPA,  PCI)  

-­‐Leader,  Gartner  2014  Magic  Quadrant  for  Enterprise  CMS  

-­‐Only  Dedicated  24x7  Cloud  Service,  Support,  and  Security  

Acquia  Partnership    

-­‐Right  Content  at  the  Right  Time  

-­‐Employ  Data-­‐driven  Techniques  that  “personalize”  site  experiences  

-­‐Raises  the  engagement  levels  and  conversions  across  every  audience  

IntegraDng  PersonalizaDon  into  our  Web  Strategy  

User  Personas  

Content  TargeDng  

Call  to  AcDon  TargeDng  

Geographical  TargeDng  

Unified  User  Profiles  

Questions

Thank You