How the College of Southern Nevada Plans to use Web Personalization to Drive Enrollment and Revenue
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Web Personalization in Higher Education December 3, 2015
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Transcript of How the College of Southern Nevada Plans to use Web Personalization to Drive Enrollment and Revenue
Web Personalization in Higher Education
December 3, 2015
Today’s Presenters
CHRIS HARTIGAN VP Verticals, Acquia
ALLISON NOLAN Director, Product Marketing – Personalization, Acquia
MIKE FITE College of Southern Nevada
1. What is Web Personalization?
2. Why is Web Personalization Important?
3. Web Personalization at College of Southern Nevada
4. Q&A
Today’s Discussion
What is Web Personalization?
Your Customers Want It
of consumers want a web experience to be
personalized
70%
Your Competition Is Doing It
of companies plan to compete primarily on the basis of customer experience by 2016
89%
It Works
uplift on average in sales seen by
marketers who personalize their web
experience
21%
Why Personalization?
PersonalizationGetting It Right
Outline Vision &
Identify Goals Collect Anonymous
& Identified Visitor
Data
Analyze Data To Answer Questions
& Identify Trends
Create Segments
& Triggers Design
Personalization Program
Implement &
Analyze Program
Refine Segmentation
& Personalization
Acquia Lift
Incorporating Personalization into our web strategy
97% 67% 37%
h#p://www.edus.com/2015/05/mobilize-‐in-‐response-‐to-‐gen-‐z/
Think Differently
→ We’re not meeting the needs of our students → Growth Restrictions → Inconsistent Navigation → Excessive Technical Assistance – Not easily managed → Outdated Technology
The SituaDon
Digital Dominates the Campus Experience → The needs are wide and diverse; from a prospect’s first inquiry to
the daily interactions of students and staff, a dynamic campus requires a dynamic digital experience
→ Change the paradigm § There’s nothing that is like we used to do
→ We’re looking beyond schools that are similar to us § We’re building for the future – literally & figuratively
A New Digital Strategy We have an opportunity in front of us to transform how our campus community experiences the college through our digital environment
-Increase Interest and Enrollment-Marketing Tool-Customizable Experience = Personalization-Keeping Students Involved During and After Graduation
IntersecDon of Other VerDcals
-‐Development RecommendaDons
-‐MarkeDng & Design Philosophies
-‐Build Experiences -‐Lessons Learned
Extensive Research
-‐Where we could “Go Fast” -‐Technology -‐Strategic MarkeDng / Design
Need for Speed
-‐Open Source, Enterprise level CMS
-‐AddiDonal Modules for Future Growth
-‐Speed of InnovaDon
-‐Customizable User Experience
-‐An AcDve and Available Community of Resources
Technology: Drupal (CMS) / Acquia (Pla_orm & PersonalizaDon)
-‐PaaS (framework, cloud, experDse, consulDng and support)
-‐Leading personalizaDon capabiliDes
-‐Expansive higher educaDon insDtuDonal experience
-‐Internet2 partner
-‐Compliance at all levels (508, HIPPA, FERPA, PCI)
-‐Leader, Gartner 2014 Magic Quadrant for Enterprise CMS
-‐Only Dedicated 24x7 Cloud Service, Support, and Security
Acquia Partnership
-‐Right Content at the Right Time
-‐Employ Data-‐driven Techniques that “personalize” site experiences
-‐Raises the engagement levels and conversions across every audience
IntegraDng PersonalizaDon into our Web Strategy
User Personas
Content TargeDng
Call to AcDon TargeDng
Geographical TargeDng
Unified User Profiles
Questions
Thank You
