How Successful Brand Marketers Combine the Power of Mobile Data Science & Creatives

ABOUT INMOBI

3rd largest mobile advertising platform, after Google and Facebook

1.56Bn+ users on the InMobi network

200Bn+ impressions/month

13Bn+ events ingested in a day

GLOBAL REACH AT SCALE WITH LOCAL

SERVICE

Supriya GoswamiDirector Marketing, India and

South East Asia at InMobi

Tanvi KapoorDirector, Product Marketing at

InMobi

Our Speakers Today

Powerhouse of Data signals personal to the user

FIRST PARTY MULTIDIMENSIONAL DATA SIGNALS ENRICH OUR

AUDIENCE PERSONAS - WE DELIVER MORE THAN LAT/LONG

TECHNOGRAPHIC DATA

USER INTENT / PREFERENCES

APPOGRAPHIC DATA

LOCATION HISTORY

DEMOGRAPHIC DATA

Technographic Data

INFORMATION ABOUT DEVICE

LANGUAGE SETTINGS

OS & CARRIER

AppograpahicData

CATEGORIES OF APPS THAT A USER INTERACTS WITH AND

LEVELS OF USAGE

Demographic Data

AGE GENDER HOUSEHOLD INCOME

ETHNICITY

Location Data

INFORMATION ABOUT THE USER’S PHYSICAL LOCATION

OVER A PERIOD OF TIME, ALLOWING US TO UNDERSTAND

THEIR JOURNEY

When all these signals are viewed holistically, it allows us to

chart out the user’s journey in the brick and mortar world.

Case Studies

View the Sunsilk Campaign video here

https://vimeo.com/134935417

In case, you are not directed to the video, please copy the url, below onto your browser:

Dyson

View the Dyson Campaign video here

https://vimeo.com/147295309

In case, you are not directed to the video, please copy the url, below onto your browser:

What do you need to ensure you can leverage data driven immersive ad formats?

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Support for Different Ad Formats Data Science

Systems to Ingest and Process Different Signals

Large scale of users and robust systems to optimize on user experience

THANK YOU! You can contact us at:brand@inmobi.com