Creatives for paracetamol

DOLO 650

Brand Idea Concept 1

“The best doctors prescribe the best

paracetemol.”

Dr Hemant Kothari

• Wants patients to recover soon.

• Wants to develop a long and

trustworthy relationship with

patients

• Wants patients to believe that

he/she is the best

doctor to take care of his illness.

• Wants to prescribe guaranteed and

trusted drugs

How can we help Dr Kothari ? Dolo 650 gives quick and guaranteed relief to his

patients in pain and fever.

It’s easier to swallow

Why should Dr Kothari believe us ?

Because Dolo 650 is No. 1 prescribed paracetemol in India.

The Big Idea

The No.1 doctor prescribes

the No.1 paracetamol.

Visual-Aid

Sample for doctors

Brand Idea (Dolo 650) Concept 2

“Thank you doctor for quick relief.”

Mailer for doctors

Sample for doctors

DOLO 500

Brand Vision

To make Dolo 500 a household name.

Brand Positioning

Guaranteed relief infever and pain

How to make Dolo 500 a household name

across India. • OTC route through below-the-line advertising

• Insert a dialogue about brand benefits in

popular serials in north, east & west India.

• Vending machines on bus, trains and in business premises.

• Exciting contest and prizes for Final Year

MBBS students

Posters

Poster

Brand Extension Dolo Gym WhyIncrease in number of ppl hitting the gym. PotentialHuge complaints of body ache after workouts. Advantage First-of-its-kind medicine exclusively for

gym-going target group.Strength : 650 mg

Poster

Brand ExtensionDOLO Preg

Why

To create a new market

Potential

Huge complaints of ache during pregnancy

Advantage

Never-before dispersible tablets for pain-relief specially for pregnant women.

Strength : 500 mg

Poster

Cinema Slide

Dolo 60 Plus

Why

To create a new market

Potential

Frequent complaints of ache during old age

Advantage

Never-before dispersible /sublingual tablets specially for pain-relief for

senior citizens

Strength : 500 mg

Brand Extension

Poster

Pediatric category

DOLO Kid

Introduce a brand-mascot that kids can relate to

and recall often.

Revamp the look and feel of suspension and

drops packaging.

Brand Innovation

Dolo Kid Chewable (40 tablets)

Chocolate flavoured

chocolate-shaped tablets

Exciting bottle

DOLO Sachet (5ml suspension)

Cost-effective, handy, use-n-throw.

Ideal when travelling with kids

Non-messy, space-saver and convenient.

Visual-Aid

Packaging

Mailer

Creatives for paracetamol

Health & Medicine

Transcript of Creatives for paracetamol