Post on 13-Jan-2017
Changing Landscape of Social Media Marketing In 2015
ALGORITHM CHANGES.
No More Promotional Posts.
According To Facebook, Promotional Posts Are…1.Posts that solely push people to buy a product or install an app.
https://www.facebook.com/business/news/update-to-facebook-news-feed
1.Posts that solely push people to buy a product or install an app.
2.Posts that push people to enter promotions and sweepstakes with no real context.
https://www.facebook.com/business/news/update-to-facebook-news-feed
According To Facebook, Promotional Posts Are…
1.Posts that solely push people to buy a product or install an app.
2.Posts that push people to enter promotions and sweepstakes with no real context.
3.Posts that reuse the exact same content from ads.https://www.facebook.com/business/news/update-to-facebook-news-feed
According To Facebook, Promotional Posts Are…
WHAT MADE IT TOO PROMOTIONAL?The entire post solely pushes people to install the app.
Use Facebook ads to promote the app not the organic posts.
THE CHANGE: Facebook No Longer Lets You Directly ASK for Likes, Shares, etc.
DECLINING ORGANIC REACH.
TWO REASONS WHY FROM FACEBOOK:#1. There’s far more content being made than there is time to absorb it.
https://www.facebook.com/business/news/Organic-Reach-on-Facebook
TWO REASONS WHY FROM FACEBOOK:#1. There’s far more content being made than there is time to absorb it.
#2. News Feed is designed to not show all the content but rather only the content that Facebook thinks is the most relevant.
https://www.facebook.com/business/news/Organic-Reach-on-Facebook
Organic content still has value on Facebook. But, anticipating organic reach can be unpredictable.https://www.facebook.com/business/news/Organic-Reach-on-Facebook
PAY TO PLAY.
“There’s no such thing as free lunch.” Popular saying in Economics
Now you need to advertise on Facebook, just like you have to on TV or radio.
#4THE RISE OF VIDEO.
“Start Leveraging Facebook Ads."
THE RISE OF VIDEO.
Facebook has averaged more than 1 billion video views every day.http://media.fb.com/2015/01/07/what-the-shift-to-video-means-for-creators/
SETTING A GOAL:Adding videos to your content strategy for 2015. Monitor its performance through Video Insights.
Taking Facebook’s algorithm changes into consideration for your strategy.
Saving promotional messages for Facebook ads.
Create and share content that speaks to our audience and their interests.
Allocate a separate budget for Facebook advertising.
Add videos to brand’s content strategy.
RECAP.
THE CHANGE: Twitter too has the timeline .
Twitter as a Ratings ServiceTwitter itself will provide data that analyzes tweets and provides ratings for the social impact.http://www.convinceandconvert.com/social-media-tools/4-ways-the-twitter-you-know-is-
changing-forever/
Twitter as StorefrontBoth directly, via its partnership with American Express to enable purchases within tweets
http://www.convinceandconvert.com/social-media-tools/4-ways-the-twitter-you-know-is-changing-forever/
Twitter as Curator and EditorTwitter will designate tweets as “low” “medium” and “high” value, labels that will impact their exposure across the platform.
http://www.convinceandconvert.com/social-media-tools/4-ways-the-twitter-you-know-is-changing-forever/
Equality has arrived in Twitter’s advertising system.
Small Twitter Advertisers Can Now Target Ads Like Big Brands (& Use The Advanced Interface)
THE CHANGE: Instagram Doubles Expectations.
Response Strategy.
Building an Active Instagram..
THE CHANGE: Real Time Advertising on Mobile.
Mobile-only/Mobile-first will be the rule, not the exception. In 2015 every website must be mobile-ready because everything’s shifting mobile.
Retargeting is the new real-time advertising. Retargeting marketing use big data to predict a buyer's preferences with relevant and smart messages while they're in the buying phase, not after it.
Advanced analytics is like Moneyball in Digital Media. In 2015 companies started adopting data-driven strategies that move beyond just accessing ‘big data’ to actually integrating data into everyday marketing decisions, and campaign planning.
Content Marketing- An Overview
Content Marketing Challenges
Content Diversity in Online Marketing
Content Marketing in 2015
Visual content continues to dominates.
Personalization in everywhere.
Mobile- friendly is a must.
Customers becoming storytellers.
Cross-Platform Content Marketing.
Use of Interactive Applications for Product Storytelling.
Collaborative Marketing will replace guest blogging.
The role of video in content marketing
Using Video for Content MarketingSEO: Google loves videos, and whether it is uploaded on Vimeo or YouTube, or embedded
on landing page, audience will reach you faster and with more efficiency than if you skipped out on using videos. With the help of optimized metadata, there is even a greater chance to show up in the top search rankings.
Social media: Videos are way more likely to be shared: proven fact. Therefore, boosting your Twitter, Facebook, or LinkedIn (at the very least) page with some useful or fun videos will help leveraging community and increasing community reach.
Mobile marketing: The future, of course, as more and more people use their smart phones to view videos. Research shows that currently up 50% of overall mobile traffic constitute of video: it is essential to create videos fit for small screens.
Email marketing: Whether it is a one-time campaign or regular newsletters, readers can hardly resist pressing that play button. Be sure, a video is included in that
Online PR: Firstly, video will make press release way more interesting. Concerning involvement, call to action in a video is much more engaging, and showing rather than tell gin and will build more engagement.
Viral marketing: The dream: have your content going viral; and video has the highest chance of getting you there.
Graphic software will rise..
Social won’t be used for sales.
Automation will explode.
LinkedIn is becoming the most important publisher.
Social media campaigns will have to be paid .
Interactive content will trump static content.
Twitter has already started to roll out paid ads.
Rollout ads are on rise on YouTube
CHANGING TRENDS.