How SharePoint 2010 Stacks Up to Your End User Social Media Requirements #SPSRIC

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cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com

How SharePoint 2010 Stacks Up to Your End User Social

Media Requirements

Christian Buckley

cbuck@axceler.com@buckleyPLANET

SharePoint Saturday Richmond

November 5th, 2011

My Background

Christian Buckley, Director of Product Evangelism at Axceler

• Most recently at Microsoft

• Microsoft Managed Services (now Office365-Dedicated)

• Advertising Operations, ad platform API program

• Prior to Microsoft, was a senior consultant, working in the software, supply chain, and grid technology spaces focusing on collaboration

• Co-founded and sold a collaboration software company to Rational Software. Also co-authored 3 books on software configuration management and defect tracking for Rational and IBM

• At another startup (E2open), helped design, build, and deploy a SharePoint-like collaboration platform (Collaboration Manager), managing deployment teams to onboard numerous high-tech manufacturing companies, including Hitachi, Matsushita, Seagate, Nortel, Sony, and Cisco

• I live in a small town just east of Seattle, 4 kids. Co-authoring ‘Implementing Microsoft SharePoint 2010 Real-World Projects’ (MSPress, Feb2012)

Improving Collaboration for 16+ Years Mission: To enable enterprises to simplify, optimize, and

secure their collaborative platforms Delivered award-winning administration and migration

software since 1994 Over 2,000 global customers

Dramatically improve the management of SharePoint

Innovative products that improve security, scalability, reliability, “deployability”

Making IT more effective and efficient and lower the total cost of ownership

Focus on solving specific SharePoint problems (Administration & Migration)

Coach enterprises on SharePoint best practices Give administrators the most innovative tools available Anticipate customers’ needs Deliver best of breed offerings Stay in lock step with SharePoint development and market trends

Axceler Overview

cbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net

What users are asking for

Your team wants to build out a Facebook-like social networking solution on your intranet.

Your team wants to build an intranet version of Twitter to help everyone stay instantly connected, sharing product, support and competitive information in a secure manner.

Your team would like to access critical content and applications offline, and through their personal devices.

What are we talking about?

“Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one-to-many) into social media dialogues (many-to-many).

It supports the democratization of knowledge and information, transforming people from content consumers into content producers.”

Definitions

Wikipedia.org

your VP of MarketingYour CIO vs.

http://buckleyplanet.typepad.com/samaritanweb/2010/01/top-10-reasons-your-cio-blocks-social-media.html

The CIO Perspective

1. Security 2. Intellectual Property / Competition 3. Compliance 4. Productivity 5. Support Issues 6. Cost 7. Lack of Visibility / Transparency 8. Bandwidth 9. Fad 10.Ignorance / Apathy

The VP of Marketing Perspective

1. A globally connected team2. Online and offline access to all content3. Dynamic discovery of people, content

and ideas in context to my project, my status, my relationships

4. Content and concept reuse5. Integration6. Pretty colors7. Psychic interface

The History of Social Media

Images by Robert Watson, http://www.watson.org/~robert/star-lit/wwiv/

Bulletin Board Systems (BBS’s) – (1979 – 1995)

Commercial Online Services

(1979 – 2001)

http://socialmediarockstar.com/history-of-social-media

What is Social Media in the Enterprise?

The Dawn of the

Word Wide Web – 1991

What is Social Media in the Enterprise?

IRC, ICQ and

Instant Messenger

P2P – BitTorrent – and

“Social” Media Sharing

Social Networking &

Social News Websites

The Real-Time Statusphere & Location-based Social Web

(2008 – ???)

SixDegrees.com

LiveJournal

Friendster

Fotolog

MySpace

Tribe.Net

Last.fm

Flickr

Facebook

Dodgeball

YouTube

Yahoo360

WindowsLiveSpaces

Twitter

Why SharePoint Needs Social

The islands of information have been moved to SharePoint. NOW WHAT???

You can’t find anything

You can’t tell who owns what

You can’t tell what’s new, what’s old, or what has changed

It’s all disconnected

Why SharePoint Needs Social

Govern

Metadata

Taxonomy Ad Hoc

Social Media

Search

End Users

Role of Social in SharePoint

Microsoft SharePoint 2010Ribbon UISharePoint WorkspaceSharePoint MobileOffice Client and Office Web App IntegrationStandards Support

Tagging, Tag Cloud, RatingsSocial BookmarkingBlogs and WikisMy SitesActivity FeedsProfiles and ExpertiseOrg Browser

Enterprise Content TypesMetadata and NavigationDocument SetsMulti-stage DispositionAudio and Video Content TypesRemote Blob StorageList Enhancements

Social RelevancePhonetic SearchNavigationFAST IntegrationEnhanced Pipeline

PerformancePoint ServicesExcel ServicesChart Web PartVisio ServicesWeb AnalyticsSQL Server IntegrationPowerPivot

Business Connectivity ServicesInfoPath Form ServicesExternal ListsWorkflowSharePoint DesignerVisual StudioAPI EnhancementsREST/ATOM/RSS

Communities

Search

Composites

ContentInsights

Planning your social

media strategy

1. Community management tools

2. Open identity

3. Microblogging

4. Social CRM

5. Enterprise applications gaining a social layer

6. Activity streams

7. Social search, analytics, and filtering

8. Enterprise social media workflow

9. Automated compliance monitoring

10. Next-generation unified communications

Dion Hinchcliffe, ZDNet, “Ten emerging enterprise 2.0 technologies to watch” http://blogs.zdnet.com/Hinchcliffe/?p=1224

Emerging Enterprise Technologies

2007Blogs

My Sites

Team Sites

Discussion forums

Shared calendars

Alerts

Search

How SharePoint 2010 Stacks Up to Your End User Social Media Requirements #SPSRIC

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