How SharePoint 2010 Stacks Up to Your End User Social Media Requirements #SPSRIC

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How SharePoint 2010 Stacks Up to Your End User Social

Media Requirements

Christian Buckley

[email protected]@buckleyPLANET

SharePoint Saturday Richmond

November 5th, 2011



My Background

Christian Buckley, Director of Product Evangelism at Axceler

• Most recently at Microsoft

• Microsoft Managed Services (now Office365-Dedicated)

• Advertising Operations, ad platform API program

• Prior to Microsoft, was a senior consultant, working in the software, supply chain, and grid technology spaces focusing on collaboration

• Co-founded and sold a collaboration software company to Rational Software. Also co-authored 3 books on software configuration management and defect tracking for Rational and IBM

• At another startup (E2open), helped design, build, and deploy a SharePoint-like collaboration platform (Collaboration Manager), managing deployment teams to onboard numerous high-tech manufacturing companies, including Hitachi, Matsushita, Seagate, Nortel, Sony, and Cisco

• I live in a small town just east of Seattle, 4 kids. Co-authoring ‘Implementing Microsoft SharePoint 2010 Real-World Projects’ (MSPress, Feb2012)



Improving Collaboration for 16+ Years Mission: To enable enterprises to simplify, optimize, and

secure their collaborative platforms Delivered award-winning administration and migration

software since 1994 Over 2,000 global customers

Dramatically improve the management of SharePoint

Innovative products that improve security, scalability, reliability, “deployability”

Making IT more effective and efficient and lower the total cost of ownership

Focus on solving specific SharePoint problems (Administration & Migration)

Coach enterprises on SharePoint best practices Give administrators the most innovative tools available Anticipate customers’ needs Deliver best of breed offerings Stay in lock step with SharePoint development and market trends

Axceler Overview




[email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.net



What users are asking for

Your team wants to build out a Facebook-like social networking solution on your intranet.




Your team wants to build an intranet version of Twitter to help everyone stay instantly connected, sharing product, support and competitive information in a secure manner.




Your team would like to access critical content and applications offline, and through their personal devices.





What are we talking about?



“Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one-to-many) into social media dialogues (many-to-many).

It supports the democratization of knowledge and information, transforming people from content consumers into content producers.”

Definitions

Wikipedia.org





your VP of MarketingYour CIO vs.



http://buckleyplanet.typepad.com/samaritanweb/2010/01/top-10-reasons-your-cio-blocks-social-media.html

The CIO Perspective

1. Security 2. Intellectual Property / Competition 3. Compliance 4. Productivity 5. Support Issues 6. Cost 7. Lack of Visibility / Transparency 8. Bandwidth 9. Fad 10.Ignorance / Apathy



The VP of Marketing Perspective

1. A globally connected team2. Online and offline access to all content3. Dynamic discovery of people, content

and ideas in context to my project, my status, my relationships

4. Content and concept reuse5. Integration6. Pretty colors7. Psychic interface



The History of Social Media




Images by Robert Watson, http://www.watson.org/~robert/star-lit/wwiv/

Bulletin Board Systems (BBS’s) – (1979 – 1995)

http://www.watson.org/~robert/star-lit/wwiv/




Commercial Online Services

(1979 – 2001)

http://socialmediarockstar.com/history-of-social-media

http://socialmediarockstar.com/history-of-social-media



What is Social Media in the Enterprise?

The Dawn of the

Word Wide Web – 1991



What is Social Media in the Enterprise?

IRC, ICQ and

Instant Messenger




P2P – BitTorrent – and

“Social” Media Sharing




Social Networking &

Social News Websites




The Real-Time Statusphere & Location-based Social Web

(2008 – ???)

97

98

99

00

01

02

03

04

05

06

SixDegrees.com

LiveJournal

Ryze

Friendster

Fotolog

LinkedIn

MySpace

Tribe.Net

Xing

Last.fm

Orkut

Flickr

Facebook

Dodgeball

YouTube

Xanga

Ning

Yahoo360

Bebo

WindowsLiveSpaces

Twitter



Why SharePoint Needs Social



The islands of information have been moved to SharePoint. NOW WHAT???

You can’t find anything

You can’t tell who owns what

You can’t tell what’s new, what’s old, or what has changed

It’s all disconnected

Why SharePoint Needs Social



Govern

ance

Metadata

Taxonomy Ad Hoc

Social Media

Search

End Users

Role of Social in SharePoint





Microsoft SharePoint 2010Ribbon UISharePoint WorkspaceSharePoint MobileOffice Client and Office Web App IntegrationStandards Support

Tagging, Tag Cloud, RatingsSocial BookmarkingBlogs and WikisMy SitesActivity FeedsProfiles and ExpertiseOrg Browser

Enterprise Content TypesMetadata and NavigationDocument SetsMulti-stage DispositionAudio and Video Content TypesRemote Blob StorageList Enhancements

Social RelevancePhonetic SearchNavigationFAST IntegrationEnhanced Pipeline

PerformancePoint ServicesExcel ServicesChart Web PartVisio ServicesWeb AnalyticsSQL Server IntegrationPowerPivot

Business Connectivity ServicesInfoPath Form ServicesExternal ListsWorkflowSharePoint DesignerVisual StudioAPI EnhancementsREST/ATOM/RSS

Communities

Search

Sites

Composites

ContentInsights



Planning your social

media strategy





Ning



1. Community management tools

2. Open identity

3. Microblogging

4. Social CRM

5. Enterprise applications gaining a social layer

6. Activity streams

7. Social search, analytics, and filtering

8. Enterprise social media workflow

9. Automated compliance monitoring

10. Next-generation unified communications

Dion Hinchcliffe, ZDNet, “Ten emerging enterprise 2.0 technologies to watch” http://blogs.zdnet.com/Hinchcliffe/?p=1224

Emerging Enterprise Technologies



2007Blogs

Wikis

My Sites

Team Sites

Discussion forums

Shared calendars

Alerts

RSS

Search

Tag clouds

Mobile accessible

Presence awareness

Email archiving

2010Managed Metadata Service

Advanced routing (based on metadata)

User profiles (My Sites)

Status updates/activity feeds

Knowledge mining

Bookmarks (replaces My Links)

Feedback/rating

Note board (Wall)

Podcasting kit

Social tagging

Expertise tagging

Wikis (including wiki edits of Team Sites)

Share & Track tab

Individual and team blogs

People and social search

Social Media in SharePoint



April 10, 2023

Problems in Paradise

Feature OOTB? Issue

Tag Clouds Sort of Not a true tag cloud, not tied to blog content

Star Ratings Sort of Need to heavily configure

RSS feeds Yes Need to turn them on, light configuration

Anonymous Access Yes Enabled by farm admin, decreases SP security

My Sites Integration Sort of Some actions show up in the activity stream

Comments Approval No Third-party solutions can enable this



Outside Help



NewsGator

• Aggregated newsfeed across SharePoint sites, and using Social Sites, feeds outside of SharePoint

• Expanded trackable items• Daily news digest

http://www.newsgator.com

http://www.newsgator.com/



NewsGator

• Add individuals, groups, and hashtags

• Create groups, each of which have their own microblog, documents, calendar, and other capabilities

• Statistics on social activity



Attini

• Provisioning process for adding new users

• Attini Talk provides microblogging, nested comments, sharing, mentions and badges

• Improved blog capability, plus • Aggregate news, and • Aggregate video assets

http://www.attini.com

http://www.attini.com/



SnapWorkSocial

• Microblogging• My Site integration• Task integration• Aggregate feeds• On-prem, cloud, and

Office365

http://www.snapworksocial.com

http://www.snapworksocial.com/



Demo



Final thoughts

Identify business gaps that can be filled by social features

Ensure a cultural fit for these new features

Develop a sound plan for deploying these new features, including buy-in from end users and key stakeholders



• Be clear on the goal (and the business utility) of the project

• Understand the implications (economic, technical, and social) of integrating social media

• Think about the user experience

Understand Your Requirements



• Get regular feedback from your business units and content authors

• Use search metrics, discussion threads, and polls for end user feedback

• Constantly refresh your governance site

Learn and Evolve



What is your social

media strategy?



Contact me at Christian Buckley, [email protected], 425-246-2823 On Twitter at @buckleyplanet www.buckleyPLANET.com

Check out SharePointProMag.com article

How SharePoint 2010 Stacks Up to Your End-User Social Media Requirements

For more information

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http://www.sharepointpromag.com/article/sharepoint/How-SharePoint-2010-Stacks-Up-to-Your-End-User-Social-Media-Requirements

http://www.sharepointpromag.com/article/sharepoint/How-SharePoint-2010-Stacks-Up-to-Your-End-User-Social-Media-Requirements




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How SharePoint 2010 Stacks Up to Your End User Social Media Requirements #SPSRIC

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