Post on 27-Jun-2015
description
SMOKING5 LESSONS ON
BUSINESS INNOVATION
How I stopped
businesstoValue
picture from http://ecigdaddy.com
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If you need a disruptive change...
you should be ready to drive the change
picture from www.myhealthnewsdaily..com
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…and it is all about
INNOVATION
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‘How I stopped smoking’ presents a 5-lesson story that
arises from e-cig usage to talk about
business innovation
Innovating can be the right manner to change and improve your habits
picture from www.andyhanselman.com
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#1OPPORTUNITIES
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Innovation can open opportunities never explored before
…since new products can improve habits and turn
them into something different
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LESSON #1
new & innovative products can change the rules of business,
freeze out competition,open blue ocean
markets
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#2IMPROVEMENT
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Use innovation to foster improvement and benefit from it
…as 31% of US smokers who tried e-cig stopped smoking within 6
monthssource: http://www.statisticbrain.com/electronic-cigarette-statistics/
picture from http://www.best-electronic-cigarettes.net
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LESSON #2
the most innovative companies benefit from innovation in terms of business growth, since
they reached an average 14% increase in revenues and 1 in 4 revealed an increase of more
than 20%
source: “Most innovative companies 2012”, Forbes
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#3INVESTMENT
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You need investments to innovate
…first, you have to spend money (more than you
currently do)
$70-$100
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LESSON #3
the best small companies, in Germany, invest up to 6% of revenues in Research & Development, a great deal more than the average 3% revealed by
other companies
source: “Hidden champions”, Simon-Kucher & Partners, 2011
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#4SUSTAINABILITY
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Good innovation is likely to be sustainable in medium-long term
…you can take advantages for your habits and for your
wallet as well
Average $300-$400 per year smoking e-cig, instead of over
$1.200 smoking tobacco cigarettes
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LESSON #4
Germany best small companies use innovation to be leader in their industry. Leadership means
market share of 30%, half more than their best competitors.
Leadership is key for business sustainability.
source: “Hidden champions”, Simon-Kucher & Partners, 2011
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#5OBJECTIVES
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Spending in innovation is not enough…
…you should focus on the right objectives to succeed in
innovating your course of actionpicture from http://www.littletonnhhospital.org
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LESSON #5
world’s 10 most innovative companies spent in innovation less than the industry average, just because they focused their innovation processes on cutting-edge technologies
and unmet market’s needs
source: “Global Innovation 1000”, Forbes, 2011
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…so
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INNOVATION
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CAN
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MAKE
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LIFE
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BETTER
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…and leads to SUCCESS
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Are you on board?
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businesstoValueⓒStefano Grigoletti
√201
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